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This book presents a comprehensive treatment of pricing and hedging football betting contracts using the modern techniques of probability, statistics, finance, and portfolio management. It introduces betting in general and then addresses the probabilistic intuition needed in the more complex world of football betting. The author presents an innovative perspective by thinking about betting odds in terms of the expected number of goals of both teams. In addition, when the betting market is in play, the book treats betting before the game and during the game separately.