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Social Entrepreneurship A Modern Approach to Social Value Creation



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This text brings together the established pedagogy of entrepreneurship with cutting edge nonprofit and public management tools. Measuring social value, earned income, donations and government income, entrepreneurial fundraising and marketing, and social enterprise business plans. For the entrepreneur who seeks to understand the social and non-for-profit sectors.

Author Biography

Arthur C. Brooks Maxwell School of Citizenship and Public Affairs, Whitman School of Management, Syracuse University

Table of Contents

Prefacep. xi
Acknowledgmentsp. xiii
About the Authorp. xv
An Introduction to Social Entrepreneurshipp. 1
Introductionp. 1
What Is Social Entrepreneurship?p. 2
The Landscape of Social Entrepreneurshipp. 8
Theories of Social Entrepreneurshipp. 9
Who Are Social Entrepreneurs?p. 11
Myths About Social Entrepreneurshipp. 15
Social Entrepreneurs Are Antibusinessp. 16
The Difference Between Commercial Entrepreneurship and Social Entrepreneurship Is Greedp. 16
Social Entrepreneurs Run Nonprofitsp. 16
Social Entrepreneurs Are Born, Not Madep. 17
Social Entrepreneurs Are Misfitsp. 17
Social Entrepreneurs Usually Failp. 17
Social Entrepreneurs Love Riskp. 17
Summaryp. 18
Key Termsp. 18
End-of-Chapter Questions and Casesp. 18
End Notesp. 21
Ideas and Opportunitiesp. 23
Introductionp. 23
The Creative Process of Social Entrepreneurshipp. 24
Access to Informationp. 26
Utilization of Informationp. 27
Creativityp. 28
Ideasp. 30
Moving from Ideas to Opportunitiesp. 32
Sources of Opportunitiesp. 35
Summaryp. 37
Key Termsp. 37
End-of-Chapter Questions and Casesp. 38
End Notesp. 39
Developing the Social Enterprise Conceptp. 41
Introductionp. 41
The Social Enterprise Missionp. 42
Business Modelsp. 44
Threats to the Business Modelp. 45
Summaryp. 47
Key Termsp. 47
End-of-Chapter Questions and Casesp. 47
End Notesp. 49
Social Enterprise Business Plansp. 51
Introductionp. 51
The Business Plan Summaryp. 52
Description of the Enterprisep. 53
The Teamp. 54
The Market and Industryp. 55
Marketing and Fundraisingp. 56
The Financial Planp. 58
Goals and Objectives, with a Timelinep. 59
Risk Assessmentp. 60
Supporting Documentsp. 62
Pitfallsp. 63
Summaryp. 63
Key Termsp. 63
End-of-Chapter Questionsp. 64
End Notesp. 64
Measuring Social Valuep. 65
Introductionp. 65
Why Measure Value?p. 66
How Do We Measure Value?p. 67
Social Return on Investmentp. 70
Measuring the "Vulnerability" and Efficiency of Social Enterprisesp. 72
The Organizational Effectiveness of a Social Enterprisep. 78
Summaryp. 81
Key Termsp. 82
End-of-Chapter Questions and Casesp. 82
End Notesp. 83
Earned Incomep. 85
Introductionp. 85
Mobilizing Resourcesp. 86
Define the Capabilities Needed for the Social Enterprisep. 86
Devise a Human Resource Outline to Meet Each Capability Needp. 86
Develop a Resource Planp. 87
Put on the Numbersp. 87
Income Sourcesp. 88
Fee Incomep. 88
Membership Incomep. 93
Summaryp. 95
Key Termsp. 96
End-of-Chapter Questions and Casesp. 96
End Notesp. 98
Donations and Government Incomep. 101
Introductionp. 101
Private Givingp. 102
Who Gives?p. 102
Why Do People Give?p. 104
Venture Philanthropyp. 108
Who Are Venture Philanthropists?p. 108
Venture Philanthropy and Riskp. 110
Donations of Timep. 112
Government Subsidiesp. 113
The Relationship Between Government Subsidies and Private Donationsp. 116
Summaryp. 117
Key Termsp. 118
End-of-Chapter Questions and Casesp. 118
End Notesp. 119
Entrepreneurial Fundraising and Marketingp. 123
Introductionp. 123
Types of Fundraisingp. 124
Personal Relationshipsp. 124
Direct Mailp. 124
Fundraising Eventsp. 125
Telefundingp. 125
Traditional Mediap. 125
Virtual Meansp. 125
How Should We Spend Fundraising Dollars?p. 126
Fundraising Strategiesp. 130
Winp. 130
Keepp. 130
Liftp. 131
Losing Donorsp. 132
Volunteer Recruitment and Attritionp. 135
Social Enterprise Marketingp. 137
Steps in Building a Social Enterprise Marketing Strategyp. 138
Social Enterprise Messagesp. 141
Pricingp. 145
Summaryp. 146
Key Termsp. 147
End-of-Chapter Questions and Casesp. 148
End Notesp. 149
Launch, Growth, and Goal Attainmentp. 151
Introductionp. 151
Preparing for Growthp. 152
Substitutes for Servicep. 152
Socioeconomic and Demographic Changesp. 154
Public Policy Shiftsp. 154
Bargaining Power of Sellers and Buyersp. 155
Social Enterprise Growth Strategiesp. 156
Myths About Growthp. 159
The Challenges of Growth and Changep. 159
Intrapreneurship and Entrepreneurial Intensityp. 161
Growth and Riskp. 164
The End of the Social Entrepreneurship Processp. 168
Summaryp. 170
Key Termsp. 171
End-of-Chapter Questions and Casesp. 171
End Notesp. 173
Glossaryp. 175
Name Indexp. 179
Subject Indexp. 181
Table of Contents provided by Ingram. All Rights Reserved.

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