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The Social Media Reader



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New York Univ Pr
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With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Readeris the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Readerpromises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labour and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labour, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.

Author Biography

Michael Mandiberg is an artist and Associate Professor of Media Culture at the College of Staten Island/CUNY and The CUNY Graduate Center. He is the coauthor of Digital Foundations: An Intro to Media Design and Collaborative Futures.

Table of Contents

Acknowledgmentsp. ix
Introductionp. 1
The People Formerly Known as the Audiencep. 13
Sharing Nicely: On Shareable Goods and the Emergence of Sharing as a Modality of Economic Productionp. 17
Open Source as Culture/Culture as Open Sourcep. 24
What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Softwarep. 32
What Is Collaboration Anyway?p. 53
Participating in the Always-On Lifestylep. 71
From Indymedia to Demand Media: Journalism's Visions of Its Audience and the Horizons of Democracyp. 77
Phreaks, Hackers, and Trolls: The Politics of Transgression and Spectaclep. 99
The Language of Internet Memesp. 120
The Long Tailp. 137
REMIX: How Creativity Is Being Strangled by the Lawp. 155
Your Intermediary Is Your Destinyp. 170
On the Fungibility and Necessity of Cultural Freedomp. 178
Giving Things Away Is Hard Work: Three Creative Commons Case Studiesp. 187
Quentin Tarantino's Star Wars? Grassroots Creativity Meets the Media Industryp. 203
Gin, Television, and Social Surplusp. 236
Between Democracy and Spectacle: The Front-End and Back-End of the Social Webp. 242
DIY Academy? Cognitive Capitalism, Humanist Scholarship, and the Digital Transformationp. 257
About the Contributorsp. 275
Indexp. 279
Table of Contents provided by Ingram. All Rights Reserved.

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