The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2011-07-14
  • Publisher: McGraw-Hill Education

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Cold-calling is historyyour future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Media Sales Revolutionreveals the enormous opportunities now available for developing relationships and gaining new customers by leveraging the power of social media marketing. It provides a groundbreaking method for dominating markets by using the Internet to reverse the client acquisition process: instead of outbound marketing to generate leads, the entire process will "flip" to one of inbound attraction. You'll Learn how to: Present yourself to the business community online Build a significant online footprint Approach "e-prospects" Generate qualified leads through e-referrals Close more sales in the new world of social networking Providing you with an early edge on the competition The Social Media Sales Revolutionoffers the techniques you need today to dominate the marketplace tomorrow.

Table of Contents

Prefacep. ix
Acknowledgmentsp. xv
Game Changers
The Six Rules of the Social Media Sales Revolutionp. 1
Lock in Sales with Linkedin
The Gold Standard of Business Social Networking Sitesp. 23
How to Get Results with Twitter
Tapping into Global Conversationsp. 53
The role of Facebook in Business Development
This Time, It's Personalp. 77
Blogging is Easier Than You Think
It's Also Worth the Effortp. 97
Attracting Attention to Your Online Presence
How to Be a Magnetp. 123
How to Communicate with Prospects Online and Offline
Netiquette for Salespeoplep. 143
Effective Time Management
Integrating Social Media Habits into Your Dayp. 171
Adjusting Your Schedule
A Blueprint for Your Daily Routinep. 193
The Future of Selling
Join the Revolutionp. 215
Conclusionp. 229
Indexp. 235
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