CART

(0) items

Social Media, Sociality, and Survey Research,9781118379738
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Social Media, Sociality, and Survey Research

by ; ;
Edition:
1st
ISBN13:

9781118379738

ISBN10:
111837973X
Format:
Paperback
Pub. Date:
10/14/2013
Publisher(s):
Wiley
List Price: $69.95

Rent Textbook

(Recommended)
 
Term
Due
Price
$59.46

Buy New Textbook

Currently Available, Usually Ships in 24-48 Hours
N9781118379738
$67.45

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $65.10
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 10/14/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

Provides the knowledge and tools needed for the future of survey research

The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.

The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features:

  • New ways to approach data collection using platforms such as Facebook and Twitter
  • Alternate methods for reaching out to interview subjects
  • Design features that encourage participation with engaging, interactive surveys

Social Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.

Author Biography

Craig A. Hill, PhD, is Senior Vice President for the Survey, Computing, and Statistical Sciences at RTI International. He has more than thirty years of experience in survey research, having directed survey research projects for a wide variety of federal, academic, and commercial clients.

Elizabeth Dean, MA, is a Survey Methodologist at RTI International. She specializes in the development and testing of innovative applications of survey methodology, such as designing surveys for various social media platforms, investigating the use of virtual worlds to increase survey privacy, and adapting cognitive pretesting methods for use with emerging technologies.

Joe Murphy, MA, is a Survey Methodologist at RTI International. His research focus includes the implementation of new data collection processes and analytic techniques to maximize data quality, increase response, and reduce costs, as well as the role of new technologies and social media in the collection and analysis of social data.

Table of Contents

Contributors

Acknowledgements

Chapter 1:  Social Media, Sociality, and Survey Research

What Is Social Media?

Social Media Origins

Social Networking Sites and Platforms

Blogs

Twitter

Facebook

LinkedIn

Second Life

Other Social Networking Platforms and Functionalities

Why Should Survey Researchers Be Interested in Social Media?

The Current State of Survey Research

Falling Response Rates

Frame Coverage Errors

The Coming Age of Ubiquity

Public vs. Private Data

Social Media Interaction: Next Wave (or Sub-wave)?

Adding Social Media to the Survey Research Toolbox

Toward Using the Concept of Sociality in Survey Research of the Future

How Can Survey Researchers Use Social Media Data?

References

Figures

Chapter 2:  Sentiment Analysis: Providing Categorical Insight into Unstructured Textual Data

Describing Emotional or Subjective Feeling in Textual Data

Definition of Machine-Augmented Sentiment Analysis

How Sentiment Analysis Is Used with Text Data

Exploratory

Formative Research

Continuous Measurement

Different Ways of Representing Sentiment

Ordinal Scales

Nominal Emotion Classification

Neutral Sentiment

Techniques for Determining Sentiment

Precursors to Analysis

Harvesting

Structure and Understand

Approaches to Determining Sentiment

Machine-coded Sentiment Analysis

Human-coded Sentiment Analysis

Sentiment Analysis as a Subset of Text Analytics

Current Limitations of Sentiment Analysis

References

Figures

Tables

Chapter 3:  Can Tweets Replace Polls? A U.S. Health Care Reform Case Study

Methods

Twitter Data

Sentiment Coding of Tweets

Approach

Sample

Measures

Coding Sentiment

Topical Coding of Tweets

Public Opinion about Health Care Reform: Kaiser Health Tracking Poll

Analysis

Results

RQ1: To what extent was health care reform discussed on Twitter?

RQ2: What is the distribution of sentiment of health care reform Tweets?

RQ3. Do trends in the sentiment of Tweets about health care reform correlate with observed trends in public opinion about health care reform from nationally representative probability-based surveys?

KFF Trends

Comparison

RQ4. What are the key topics discussed in health care reform Tweets?

Discussion

Conclusions

References

Figures

Tables

Chapter 4:  The Facebook Platform and the Future of Social Research

The Changing Web: From Searchable to Social

Digital and Digitized Data

The Case for Facebook Integration

Data and the Graph API

Facebook Applications

Social Plugins

The Future, Mobile Apps, and the Ever-Increasing Complexity of the Social Graph

References

Figures

Chapter 5:  Virtual Cognitive Interviewing Using Skype and Second Life

A Brief Background of Cognitive Interviews

Cognitive Interviewing Current Practice

Practitioners’ Techniques

Cognitive Interviews in Practice: Present and Future

Second Life for Survey Research

Methods

Recruitment

Screening

Incentive

Think-aloud and Probes

Results

Overall Participant Characteristics

Feasibility of Pilot Study

Quality of Cognitive Interviews by Mode

Participant Disengagement

Nonverbal Cues

Total Problems

Type and Severity of Problems

Conclusions

Discussion and Future Research

References

Figures

Tables

Chapter 6:  Second Life as a Survey Lab: Exploring the Randomized Response Technique in a Virtual etting

Overview of Second Life

Research in Second Life

The Randomized Response Technique

Study Design

Results

Discussion

References

Figures

Tables

Chapter 7:  Decisions, Observations, and Considerations for Developing a Mobile Survey App and Panel

The Impact of the Evolution of Technology on Data Collection

Telephone Interviewing

Web Interviewing

Cell Phones

Smartphones

Building an App

Goals

The Evolution of an Idea: Critical Decision Points

Decision Point 1: Build It or Buy It?

Decision Point 2: What Do We Build?

Decision Point 3: Who Do We Recruit and How?

Decision Point 4: How Do We Keep Users Engaged?

Decision Point 5: Are We Ready?

Preliminary Findings

Recruitment

Respondent Communication

Survey Topics

Respondent Impressions on Incentives, Survey Length, and Frequency

Next Steps

References

Figures

Chapter 8:  Crowdsourcing: A Flexible Method for Innovation, Data Collection, and Analysis in Social Science ‎Research

What Is Crowdsourcing?‎

Open Innovation

Cisco Systems I-Prize Challenge

RTI International’s 2012 Research Challenge

Options for Hosting Your Own Challenges

Legal Considerations

Data Collection

Crowdsourcing Survey Response on Mechanical Turk

Targeted Data Collection

Emerging Tobacco Product Detection

Findings from the Snus Study

Cost Considerations

MyHeartMap Challenge

Crowdsourced Citizen Observation Networks: eBird and Waze

Analysis by Crowdsourcing

Sentiment Analysis

Challenge-Based Data Analysis

Conclusion

References

Figures

Tables

Chapter 9:  Collecting Diary Data on Twitter

Background

Twitter

Diaries

Diaries on Twitter

Methods

Recruitment

Data Collection

Results

Nonresponse

Unit Nonresponse

Response Volume

Response Times

Response Rates by Question Format

Data Quality

Open-Ended Questions

Closed Questions

Conversational Responses

Incentive Preference

Participant Feedback

Nonresponse

Response Times

Public Nature of Twitter

General Feedback

Hashtags

Discussion

References

Figures

Tables

Chapter 10:  Recruiting Participants with Chronic Conditions in Second Life

Background

Methods

Instrument Development

Recruitment Methods

General Recruitment

Targeted Recruitment

Survey Administration

Results

Discussion

Communities

Using Existing Second Life Resources

Other Effective Methods

The Importance of the Recruitment Avatar

Conclusion

References

Figures

Tables

Chapter 11:  Gamification of Market Research

Significance of Gamification in Market Research

Apply Gamification to Market Research

What Is a Game?

Constructing Games

Gamification in Survey Design

Exploring the Role of Gamification in Research Context

Adopting the Concept of Gamification

Rethink Question Writing

Change Question Style

Apply Rules to Question Design

Motivation: Turn Questions into Quest!

Scenario Planning

Add the Competitive Element

Impose Challenges and Time Limits

Ask People to Guess What Other People Think

Add Reward Mechanics

Give Feedback

Make Tasks More Involving

Ensure the Challenge Can Be Accomplished

How to Design Questions to Be More Game-Like

1. Use More Imagery.

2. Challenge the Layout and Design Rules.

3. Get Rid of the Grid Lines.

Common Questions about Gamification

Who Responds to Gamification?

What Impact Does Gamification Have on the Data?

How Do These Techniques Work in Different Cultures?

Conclusions

References

Figures

Chapter 12:  The Future of Social Media, Sociality, and Survey Research

Statistical Challenges with Social Media Data

Quality and Representativeness

Sampling from Social Media Sources

Population Estimation from Social Media Data

Design-Based Estimation

Model-Based Estimation

Model-Assisted Estimation

Future Opportunities

What Does the Future Hold?

Sociality Hierarchy Level 1: Broadcast

Sociality Hierarchy Level 2: Conversation

Sociality Hierarchy Level 3: Community

Final Thoughts

References

Figures



Please wait while the item is added to your cart...