Social Networking for Career Success: Using Online Tools To Create a Personal Brand

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  • Format: Paperback
  • Copyright: 5/16/2011
  • Publisher: Natl Book Network
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Social media is a powerful, mandatory tool for the job world. Career expert Miriam Salpeter illustrates its fullest potential with this one-stop resource. Learn how to create and promote an online brand and make yourself indispensible in your field.

Author Biography

Miriam Salpeter, owner of Keppie Careers, teaches job seekers and entrepreneurs how to leverage social media. She writes for U.S. News World Report's On Careers column, CNN named her a top 10 job tweeter you should be following, and Monster.com included her in The Monster 11 for 2011: Career Experts Who Can Help Your Job Search.

Table of Contents

Forewordp. xvii
Introductionp. xxii
Leveraging Social Networking for Successp. 1
Using Social Media for Professional Developmentp. 29
Social Media Basicsp. 55
Creating and Tracking your Online Personal Brandp. 71
Using LinkedInp. 95
Making the Most of LinkedInp. 119
Using LinkedIn to Build Your Brandp. 141
Twitter-Why You Should Tweetp. 167
Getting Started with Twitterp. 187
Getting the Most from Twitterp. 209
Making the Most of Facebookp. 223
The Benefits of Bloggingp. 251
Getting Started with your Blogp. 273
More Tools to Extend your Reach and Reputationp. 303
Glossaryp. 329
Resourcesp. 333
Table of Contents provided by Ingram. All Rights Reserved.

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