Social Networking for Career Success: Using Online Tools To Create a Personal Brand

by Salpeter, Miriam

• ISBN13: 9781576857823
• ISBN10: 1576857824
• Format: Paperback
• Copyright: 2011-05-16
• Publisher: Natl Book Network

Summary

Social media is a powerful, mandatory tool for the job world. Career expert Miriam Salpeter illustrates its fullest potential with this one-stop resource. Learn how to create and promote an online brand and make yourself indispensible in your field.

Author Biography

Miriam Salpeter, owner of Keppie Careers, teaches job seekers and entrepreneurs how to leverage social media. She writes for U.S. News World Report's On Careers column, CNN named her a top 10 job tweeter you should be following, and Monster.com included her in The Monster 11 for 2011: Career Experts Who Can Help Your Job Search.

Table of Contents

Foreword	p. xvii
Introduction	p. xxii
Leveraging Social Networking for Success	p. 1
Using Social Media for Professional Development	p. 29
Social Media Basics	p. 55
Creating and Tracking your Online Personal Brand	p. 71
Using LinkedIn	p. 95
Making the Most of LinkedIn	p. 119
Using LinkedIn to Build Your Brand	p. 141
Twitter-Why You Should Tweet	p. 167
Getting Started with Twitter	p. 187
Getting the Most from Twitter	p. 209
Making the Most of Facebook	p. 223
The Benefits of Blogging	p. 251
Getting Started with your Blog	p. 273
More Tools to Extend your Reach and Reputation	p. 303
Glossary	p. 329
Resources	p. 333
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