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When Elliot Aronson, Timothy Wilson, and Robin Akert started with the first edition ofSocial Psychologytheir overriding goal was simple but ambitious: capture the excitement of social psychology in a textbook. Now in its sixth edition, the authors have discovered - through many kind letters and e-mail from professors and students - that they have succeeded in making their book an enjoyable, fascinating story, not just a dry report of facts and figures. In their work they have found that social psychology comes alive for students when they understand the whole context of the field: how theories inspire research, why research is performed as it is, how further research triggers yet new avenues of study. The authors have reached students by conveying their own fascination with the research process in a down-to-earth, meaningful way, yet have done so without sacrificing a firm foundation on which to build the reader's understanding. Here, in its sixth edition, the authors present a rigorous, scientific approach to social psychology in a manner that continues to build on the text's legacy of engaging and fascinating students.
Table of Contents
|Introduction to Social Psychology|
|Methodology: How Social Psychologists Do Research|
|Social Cognition: How We Think about the Social World|
|Social Perception: How We Come to Understand Other People|
|Self-Knowledge: How We Come to Understand Ourselves|
|Self-Justification and the Need to Maintain Self-Esteem|
|Attitudes and Attitude Change: Influencing Thoughts and Feelings|
|Conformity: Influencing Behavior|
|Group Processes: Influence in Social Groups|
|Interpersonal Attraction: From First Impressions to Close Relationships|
|Prosocial Behavior: Why Do People Help?|
|Aggression: Why We Hurt Other People|
|Prejudice: Causes and Cures|
|Social Psychology in Action 1|
|Social Psychology in Action 2|
|Social Psychology in Action 3|
|Table of Contents provided by Publisher. All Rights Reserved.|