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Become a competent, confident, and critical consumer of social research with Earl Babbie's SOCIAL RESEARCH COUNTS. Written with wit, and with a desire to see you succeed in the course, the book presents the main tenets of research methods concisely and in a visually appealing, full-color format that engages you in the topics and helps you make the connection between a concept and its real-world applications. Each chapter includes features designed to guide you through the material, including Learning Objectives that offer you an easy-to-follow guide to the content, as well as "Tips and Tools" and "Research in Real Life" boxes that provide opportunities for you to better equip yourself with relevant skills. As a result of using this book, you will gain a firm footing in the foundational skills and principles of research methods.