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Social Research Methods : Qualitative and Quantitative Approaches,9781412978545
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Social Research Methods : Qualitative and Quantitative Approaches

by H. Russell Bernard
Edition:
2nd
ISBN13:

9781412978545

ISBN10:
1412978548
Format:
Hardcover
Pub. Date:
3/2/2012
Publisher(s):
SAGE Publications, Inc
  • Other versions by this Author
List Price: $121.60

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Summary

This book explains and demonstrates to students when to use and how to apply the quantitative and qualitative techniques that they'll need to do their own social research. Using actual examples from psychology, sociology, anthropology, health and education, the book provides readers with both a conceptual understanding of each technique as well as showing them how to use it.

Table of Contents

About Social Science
The Foundations of Social Research
Preparing for Research
Research Design: Experiments and Experimental Thinking
Sampling: The Basics
Sampling Theory
Nonprobability Sampling
Interviewing I: Unstructured and Semistructured
Interviewing II: Questionnaires
Interviewing III: Relational Data - Domains and Networks
Scales and Scaling
Participant Observation
Field Notes and Database Management
Direct and Indirect Observation
Introduction to Qualitative and Quantitative Analysis
Analyzing Cultural Domains and Proximity Matrices
Analyzing Qualitative Data I: Applying Logic to Text
Analyzing Qualitative Data II: Grammar Beyond the Sentence
Analyzing Qualitative Data III: Grounded Theory and Content Analysis
Univariate Analysis
Bivariate Analysis: Testing Relations
Multivariate Analysis
Table of Areas under a Normal Curve
StudentâÇÖs t Distribution
Chi-Square Distribution Table
F Table for the .05 Level of Significance
Table of Contents provided by Publisher. All Rights Reserved.


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