CART

(0) items

The Social Use of Media: Cultural and Social Scientific Perspectives on Audience Research,9781841505121

The Social Use of Media: Cultural and Social Scientific Perspectives on Audience Research

by ; ;
ISBN13:

9781841505121

ISBN10:
1841505129
Format:
Paperback
Pub. Date:
12/15/2012
Publisher(s):
Univ of Chicago Pr
List Price: $40.00

Rent Textbook

(Recommended)
 
Term
Due
Price
$28.00

Buy New Textbook

Usually Ships in 3-5 Business Days
$39.00

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the edition with a publication date of 12/15/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political, and technological sense. This volume incorporates current audience and reception studies and makes a significant contribution to the development of interdisciplinary approaches to audience and user studies.

Author Biography

Helena Bilandzic teaches audience research, media effects and empirical methods at the University of Augsburg. Geoffroy Patriarche teaches communication theory, audience research and social history of the media at the Facults universitaires Saint-Louis, Brussels. Paul J. Traudt teaches audience theory and research methods, global media and media criticism at the University of Nevada, Las Vegas.

Table of Contents

Introductionp. 1
Audience Activity and Interactivityp. 15
Mode of Action Perspective to Engagements with Social Media: Articulating Activities on the Public Platforms of Wikipedia and YouTubep. 17
At the Crossroads of Hermeneutic Philosophy and Reception Studies: Understanding Patterns of Cross-Media Consumptionp. 37
Cultivated Performances: What Cultivation Analysis Says about Media, Binge Drinking and Genderp. 53
Motivations to Participate in an Online Violent Gaming Community: Uses and Gratifications in an Ethnographic Approachp. 69
Media Use as Social and Cultural Practicep. 85
Imagined Communities of Television Viewers: Reception Research on National and Ethnic Minority Audiencesp. 87
Exploring Media Ethnography: Pop Songs, Text Messages and Lessons in a British Schoolp. 105
Film Audiences in Perspective: The Social Practices of Cinema-Goingp. 123
Talking Recipients: An Integrative Model of Socio-Emotional Meta-Appraisal (SEMA) in Conversations about Media Contentp. 141
Parasocial Relationships: Current Directions in Theory and Methodp. 161
Cultural, Political and Technological Participationp. 177
From Semiotic Resistance to Civic Agency: Viewing Citizenship through the Lens of Reception Research 1973-2010p. 179
For and against Participation: A Hermeneutical Approach to Participation in the Mediap. 201
Using the Domestication Approach for the Analysis of Diffusion and Participation Processes of New Mediap. 221
Creating, Sharing, Interacting: Fandom in the Age of Digital Convergence and Globalized Televisionp. 241
Conclusion: Exciting Moments in Audience Research: Past, Present and Futurep. 257
Notes on Contributorsp. 275
Table of Contents provided by Ingram. All Rights Reserved.


Please wait while the item is added to your cart...