SocialCorp Social Media Goes Corporate

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 12/8/2008
  • Publisher: New Riders

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With the growing popularity of social media and Web 2.0, and the mainstream adoption of blogs, online video, and other new tools, the world of communications has changed forever. It's time for business people to join in the revolution and reap the benefits. But doing so is not simple in a large corporation.

Author Biography

Joel Postman is the principal of Socialized, a consultancy that helps companies make effective use of social media, like blogs, podcasts, and digital newsrooms. Joel was previously EVP of emerging media at Eastwick Communications, a Silicon Valley PR agency

Table of Contents

Introduction: Socializing Corporate Communicationsp. VII
Social Media Goes Corporatep. 1
What Is a SocialCorp?p. 3
Why Your Company Should Become a SocialCorpp. 3
Social Media and Web 2.0p. 6
Social Media: Strategy or Tactic?p. 14
Now What?p. 16
What Does It Take to Become a SocialCorp?p. 17
SocialCorp Readiness Quizp. 18
Scorep. 20
SocialCorp Readinessp. 21
What Are Social Media and Web 2.0?p. 31
Choosing the Right Social Media Toolsp. 32
Social Media Applications for Corporate Communicationsp. 34
Rich Mediap. 43
What's the Buzz Out There?p. 46
Emerging Social Mediap. 48
Launching an Executive Blogp. 58
Overcoming Personal Fear of Social Mediap. 72
Now What?p. 75
Can You Control Your Brand, or Just Share It?p. 77
Corporate Identity in Social Mediap. 79
Unauthorized Social Media Use: Shut It Down or Let It Be?p. 83
Identifying Company Spokespeoplep. 85
Establishing Corporate Identity in Social Mediap. 86
Using Social Media to Reach the Right Peoplep. 91
Employee Engagementp. 92
Analyst and Investor Relationsp. 95
Blogger Relationsp. 96
Customer Service, Support, and Engagementp. 97
Workplace Collaboration for Engineering, R&D, Product Development, and General Productivityp. 100
Business Partnersp. 104
Marketingp. 105
Balancing Social Media Risk and Rewardp. 113
Ethical Issues in Corporate Social Mediap. 114
Regulation Is Changing the Climate in Social Media Ethicsp. 115
Social Media Ethics Made Easyp. 116
Existing U.S. Legislationp. 117
Risk Mitigationp. 123
Can You Count Everything That Counts?p. 133
Online Metricsp. 134
Influence, Brand, Engagement, and Public Relations Value of Social Mediap. 136
The Toolsp. 140
Another Perspectivep. 144
Some Closing Thoughtsp. 152
SocialCorp 2.0: Corporate Communications Inside Outp. 155
Five Changes in the State of Social Mediap. 156
SocialCorp 2.0: Start Now!p. 165
Glossaryp. 167
Indexp. 183
Table of Contents provided by Ingram. All Rights Reserved.

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