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Socialnomics : How Social Media Transforms the Way We Live and Do Business

by
Edition:
2nd
ISBN13:

9781118232651

ISBN10:
1118232658
Format:
Paperback
Pub. Date:
11/6/2012
Publisher(s):
Wiley
List Price: $21.28

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Summary

Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this second edition, author Erik Qualman presents new material including: Where and how social media can produce a better ROI than other components of the marketing mix How companies have leveraged social media for social good and what you can take away from it Where social media should reside in an organization and the necessary building blocks for success Why so many companies still block social media and why this is a detriment to success How to properly train your entire organization to use social media Review of the top companies using social media, what separates them from other companies, and what to replicate from them

Author Biography

ERIK QUALMAN was voted the 2nd Most Likeable Author in the World behind Harry Potter's J. K. Rowling. Fast Company ranks him as a Top 100 Digital Influencer, and PC Magazine lists his blog as a Top 10 Social Media blog. A frequently requested international speaker, he has been featured on media outlets including 60 Minutes, the Wall Street Journal, and ABC News. He is listed as a Top 50 MBA Professor and has served as the Head of Marketing at Travelzoo®. Yet, he may be best known for writing and producing the world's most watched social media video.

Table of Contents

Foreword

Acknowledgments

About This Book

Introduction

Chapter 1: Word of Mouth Goes World of Mouth

Is Social Media Just a Fad?

Who Cares What You Are Doing?

JetBlue helps reduce the travel blues via Twitter

Foreign Friends Are Not Forgotten

Search Engines and Social Media

We No Longer Search for the News?It Finds Us

Newspapers and Magazines Diminish in Power

Playboy and the Sports Illustrated Swimsuit Issue Are Stripped Down

Idaho Bloggers Are Better than New York Reporters

Not All Bloggers Are Bad

Crowd Sourced Information

A Touch of Bacon Salt on Your Social Media

Micro-Revenue Streams Huge for Social Media

Dancing Matt?Something to Chew On

Flying the Not-So-Friendly Skies

Chapter 2: Social Media = Preventative Behavior

Staying in Touch with Your Teenagers

Preventative Behavior for Business

Chapter 3: Social Media = Braggadocian Behavior

Just Do It, Did It

Social Media Is the New Inbox

"Are You on Facebook?" Is the New "Can I Get Your Phone Number?"

Deep Dive into Dating 101

Assess Your Life Every Minute

Millennials?All about Giving Back

The Next Generation Can't Speak

Consumers Own Your Brand

Kids Ages 2 to 17 Don't See Advertisements

Turning Lemons into Lemonade with Fizzle

Chapter 4: What We Can Learn from Politics

You and YouTube

Open Those Close Doors

Can Google Predict the Next President, Product Trend or Flu Outbreak?

Is the Flu a Virus or Just Simply Viral?

Digital Data: The New Exit Poll?

Capturing geographic interest & intent

Fireside Chats and Presidential Texts

Is the White House More BlackBerry or Mayberry?

Free Pancakes Anyone?

Social Media Creates and Solves the Problem of Long Voting Lines

Online Voting?The Future Is Now

Even the Army Is Sharing Information

Chapter 5: I Care More about What My Neighbor Thinks than What Google Thinks

Buying the Right Baby Seat

Minivan or Hybrid?

Blowing Out the Candles

Bon Voyage Online Travel Agents?

Looking to Friends for Medical Advice

Jared and Subway's Almost Missed Opportunity

The Choices We Make

Marketing to Zombies

Leveraging Success

Companion Credit Union: New Logo

eReaders/Tablets

Where in the World Is Bangladesh?

Chapter 6: Death of Social Schizophrenia

Even Football Players Need to Calm Down

Be the Best at Something, Not Everything

One Message

Referral Program on Steroids

Chapter 7: Winners and Losers in a 140-Character World

Does ESPN Have ESP?

Stop the Charade?Nobody Is Perfect

Free Labor

The Tom Sawyer Approach

Everybody Wants His or Her 15 Minutes of Fame

Become a Modern Day Pied Piper

Everybody Is Twittering, But Is Anyone Listening?

TV Repeats Mistakes of the Music Industry

NBC Earns Fool's Gold in the Olympics

TV Shows Viewed through the Internet

Adjust Shows Based on Fast-Forward Behavior

Scrabulous?A Fabulous Example

Advertising within Social Networks Is Actually Effective

Content and Conversation Will Drive Awareness?Not Advertising

Don't Put All Your Eggs in One Basket

Second Life Equals Idle Life for Coca-Cola

Search Engine Optimization for Facebook

John Deere Mows Over Facebook

Sheep without a Shepherd

Chapter 8: Next Steps for Companies and The "Glass House Generation"

Power to the People

Customers Get Paid for Their Search Efforts

Join Them Before They Beat You

Role of Search

What Happens When the Internet Advertising Structure Collapses?

Where Have All the Banners Gone?

Search Engine Results Are Still Prehistoric

Paid Search Relevancy Dilemma

Oral Communication Skills Decline

Is the Journalistic Interview Dead?

Mobile Me

Field of Nightmares: Lufthansa and American Airlines

A Truly Interconnected Web?

You Don't Find a Job, It Finds You

Hiring the Internet Generation

Tony Tweets

Southwest Is No Ding-a-Ling

Chapter 9: Social Media Rolodex and Resources

Additional Digital Thought Leaders

Others Who Inspire

Resources

Chapter 10: Social ROI

What We Can Learn from Footloose

Wasting Time on Social Media Actually Makes You More Productive

Company Restrictions on Social Media

Social Media ROI (Return on Investment)

Eye Opening Statistics

Chapter 11: Social Success Secrets (Give them to me now!)

The Top Opportunities Missed by Most (But Not if You Read This!):

Chapter 12: Blogging: What Works

Content That Works

The top 3 blog platforms:

Chapter 13: 100+ Social Media Tools

30 RANDOM, MUST-SEE SOCIAL MEDIA TOOLS

MARKETING

MONITORING AND INTELLIGENCE

SOCIAL CRM

MANAGEMENT

BLOGS AND WEBSITES

AGENCIES

OTHER / MISCELLANEOUS

Chapter 14: Making Viral Videos

Chapter 15: Social Media for B2B

B2B Customer Relationships are often fewer and stronger than B2C Relationships

B2C Company Clients Often Aren't Competitors

Listen First

15 Tips for B2B Social Success

Chapter 16: Case Studies

Chapter 17: FAQs

Debate between Content Curators and Creators

Chapter 18: Teacher and Company Resources & Exercises

Socialnomics Summary

Socialnomics Winners and Losers

About the Author



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