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Soundbait: Creative Weapons of Mass Distraction

by
ISBN13:

9781599321080

ISBN10:
1599321084
Format:
Paperback
Pub. Date:
12/1/2009
Publisher(s):
Ingram Pub Services

Summary

"soundBAIT" is a formula for radio-marketing success that has been developed for 1) radio station account executives who want to attract new advertisers, 2) radio advertisers who want their hard earned marketing dollars to produce dramatically better results and 3) radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favorite station. "soundBAIT" examines what radio stations should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as "bait" in their messages before they will "bite" at the products and services advertisers offer them.


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