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Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques,9780415884976
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Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques

by ;
Edition:
1st
ISBN13:

9780415884976

ISBN10:
0415884977
Format:
Nonspecific Binding
Pub. Date:
3/27/2013
Publisher(s):
Routledge
List Price: $69.95

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This is the 1st edition with a publication date of 3/27/2013.
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Summary

TheSourcebook for Political Communication Researchwill offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication. The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. TheSourcebookcovers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.


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