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A Speaker's Guidebookis the best resource in the classroom, on the job, and in the community. Praised for connecting with students who use and keep it year after year, this tabbed, comb-bound text covers all the topics typically taught in the introductory course and is the easiest-to-use public speaking text available. In every edition, hundreds of instructors have helped us focus on the fundamental challenges of the public speaking classroom. Improving on this tradition, the fifth edition does even more to address these challenges with stronger coverage of overcoming speech anxiety, organizing and outlining, and more. And as the realties of public speaking change, so does A Speaker's Guidebook; the new edition also focuses on presentational speaking in a digital world from finding credible sources online to delivering presentations in a variety of mediated formats.
DAN O'HAIR is dean of the University of Kentucky College of Communications and Information Studies. He is past Presidential Professor in the Department of Communication at the University of Oklahoma and past president of the National Communication Association. He is co-author or co-editor of fifteen communication texts and scholarly volumes and has published more than eighty research articles and chapters in dozens of communication, psychology and health journals and books. He is a frequent presenter at national and international communication conferences, is on the editorial boards of various journals and has served on numerous committees and task forces for regional and national communication associations.
ROB STEWART is senior vice provost and professor of communication studies at Texas Tech University. He is coauthor of A Speaker's Guidebook, Public Speaking: Challenges and Choices and has also published over 30 articles and book chapters.
HANNAH RUBENSTEIN is a writer and editor who has used her academic training in communication (M.A., Fairfield University) to guide her collaborations on A Speaker's Guidebook, Public Speaking: Challenges and Choices and other successful college texts. She heads her own communication firm, Hedgehog Productions.
Table of Contents
Getting Started with Confidence 1 Becoming a Public Speaker Why Study Public Speaking? The Classical Roots of Public Speaking Public Speaking and Other Forms of Communication Public Speaking as an Interactive Communication Process Learning to Speak in Public
2 Giving it a Try: Preparing Your First Speech A Brief Overview of the Speechmaking Process Take the Plunge
Public Speaking Basics
3 Managing Speech Anxiety What Makes Us Anxious About Public Speaking? Pinpoint the Onset of Public Speaking Anxiety Use Proven Strategies to Build Your Confidence
4 Listeners and Speakers The Selective Nature of Listening Listening and Speaking as Dialogic Communication Barriers to Active Listening Becoming a More Active Listener Active Listening and Critical Thinking Guidelines for Evaluating Speeches and Presentations
5 Ethical Public Speaking Take Responsibility for Your Words Use Your Rights of Free Speech Responsibly Observe the Ground Rules for Ethical Speaking Avoid Plagiarism Respect the Laws of Copyright and Fair Use
Audience Analysis and Topic Selection 6 Analyzing the Audience Adapt to Audience Psychology: Who Are Your Listeners? Adapt to Audience Demographics Adapt to Cultural Values
Techniques for Learning about Your Audience Analyze the Speech Setting
7 Selecting a Topic and Purpose Assigned versus Self-Selected Topics Identifying the General Speech Purpose Choosing a Topic for Your Speech Refine the Topic and Purpose From Topic and Purpose to Thesis Statement Make the Thesis Statement Relevant and Motivating
Supporting the Speech 8 Developing Supporting Material Use a Variety of Supporting Materials Consider the Target Audience Offer Examples Share Stories Draw on Testimony Provide Facts and Statistics Win Acceptance of Your Supporting Materials
9 Locating Supporting Material Before You Begin: Assess Your Research Needs Locating Secondary Resources Generating Primary Sources: Interviews and Surveys Evaluate and Document Your Sources
10 Finding Credible Sources on the Internet Begin Your Search at a Library Portal Make the Most of Internet Search Tools
Record and Cite Internet Sources
11 Citing Sources in Your Speech Alert Listeners to Key Source Information Establish the Source’s Trustworthiness Avoid a Mechanical Delivery Overview of Source Types with Sample Oral Citations Properly Citing Facts and Statistics Properly Citing Summarized, Paraphrased, and Quoted Information
Organizing and Outlining 12 Organizing the Speech Beyond the Speech: Organizing as a Life Skill Parts of a Speech Use Main Points to Express Key Ideas Use Supporting Points to Substantiate Your Claims Pay Close Attention to Coordination and Subordination Strive for a Unified, Coherent, and Balanced Outline Use Transitions to Give Direction to the Speech
13 Types of Organizational Arrangements Arranging Speech Points Chronologically Arranging Speech Points Using a Spatial Pattern Arranging Speech Points Using a Causal (Cause-Effect) Pattern Arranging Speech Points Using a Problem-Solution Pattern Arranging Speech Points Topically Arranging Speech Points Using a Narrative Pattern Arranging Speech Points Using a Circular Pattern Subpoints Need Not Match the Pattern of Main Points
14 Outlining the Speech Plan on Creating Two Outlines
Create a Working Outline First Preparing the Speaking Outline
Introductions, Conclusions, and Language 15 Developing the Introduction Functions of the Introduction Motivate the Audience to Accept Your Goals
16 Developing the Conclusion Functions of Conclusions Make the Conclusion Memorable
17 Using Language to Style the Speech Prepare Your Speeches for the Ear Use Concrete Language and Vivid Imagery Choose Language That Builds Credibility Choose Language That Creates a Lasting Impression
Vocal and Nonverbal Delivery 18 Methods of Delivery Qualities of Effective Delivery Select a Method of Delivery
19 The Voice in Delivery Adjust Your Speaking Volume Vary Your Intonation Adjust Your Speaking Rate Use Strategic Pauses Strive for Vocal Variety Carefully Pronounce and Articulate Words
20 The Body in Delivery Functions of Nonverbal Communication in Delivery Pay Attention to Body Movement Practice the Delivery
Presentation Aids 21 Using Presentation Aids in the Speech
Functions of Presentation Aids Types of Presentation Aids Options for Displaying the Presentation Aid
22 Designing Presentation Aids Focus on the Message Strive for Simplicity Focus on Continuity Select Appropriate Typefaces Styles and Fonts
Use Color Carefully
23 Using Presentation Software It’s a Speech, Not a Slide Show A Brief Guide to Using PowerPoint Finding Media for PowerPoint Slides
Developing PowerPoint Slides for a Speech
Forms of Speeches 24 The Informative Speech Focus on Sharing Knowledge Categories of Informative Speeches Decide How to Convey the Information Take Steps to Reduce Confusion Arrange Speech Points in a Pattern
25 The Persuasive Speech What Is a Persuasive Speech? The Process of Persuasion Classical Persuasive Appeals: Using Proofs Contemporary Persuasive Appeals: Needs and Motivations
26 Developing Arguments for the Persuasive Speech What Is an Argument? Types of Claims, Evidence, and Warrants Fallacies in Reasoning
27 Organizing the Persuasive Speech Factors to Consider When Choosing an Organizational Pattern Problem-Solution Pattern of Arrangement Monroe’s Motivated Sequence Comparative Advantage Pattern of Arrangement Refutation Pattern of Arrangement
Sample Persuasive Speeches
28 Special Occasion Speeches Functions of Special Occasion Speeches Types of Special Occasion Speeches
Speaking Beyond the Speech Classroom 29 Preparing Online Presentations Online and Face-to-Face Speaking: How Do They Compare? Real-time versus Recorded: Plan for the Delivery Mode Online Presentation Formats: From Single Speaker to Panel Online Presentation Platforms: From Podcast to Webinar Online Presentations Checklist: Planning Ahead
30 Collaborating and Presenting in Groups Becoming an Effective Group Participant Adopting an Effective Leadership Style Making Presentations in Teams
31 Speaking in Other College Courses Presentational Versus Public Speaking Typical Speaking Assignments across the Curriculum Presenting to Different Audiences Speaking in Science and Mathematics Courses Speaking in Technical Courses Speaking in Social Science Courses Speaking in Arts and Humanities Courses Speaking in Education Courses Speaking in Nursing and Allied Health Courses
32 Business and Professional Presentations The Case Study Sales Presentations
Sample Speeches Sample Visually Annotated Informative Speech The History and Sport of Mountain Biking, Zachary Dominque Sample Persuasive Speech Remarks at Human Trafficking Symposium, Washington, D.C., W. Ralph Basham Sample Special Occasion Speech Commencement Address, Harvard University, 2008, J. K. Rowling
Reference and Research Appendices A Handling Question-and-Answer Sessions B Preparing for Mediated Communication C Public Discussions: Panels, Symposiums, and Forums D Commonly Mispronounced Words E Chicago Documentation F APA Documentation G MLA Documentation H CBE/CSE Documentation I IEEE Documentation J Glossary