Speaking With a Purpose

by Koch, Arthur

• ISBN13: 9780205467044
• ISBN10: 0205467040
• Edition: 7th
• Format: Paperback
• Copyright: 2007-01-01
• Publisher: Allyn & Bacon

Summary

Speaking with a Purposeprovides the reader with the "nuts and bolts" needed to become effective public speakers. Intentionally brief, this text allows the reader to concentrate on the preparation, practice, and presentation of their speeches without getting bogged down by theoretical discussions. The focus on purpose and audience response, which incorporates consideration of cultural diversity, helps the reader identify ways to make their speeches more effective. Highly popular and practical, this is the best of the brief books available on the subject.

Table of Contents

Preface	xi
Speech Communication	1	(22)
The Communicative Act	1	(3)
Communication Breakdowns	4	(1)
Listening	5	(3)
Getting Started	8	(3)
Projecting Confidence	11	(1)
The Truth about Nervousness	12	(2)
How to Develop Self-Confidence	14	(2)
Visual Imagery for Confidence in Public Speaking	16	(1)
A Script for Using Visual Imagery to Develop Confidence in Speaking	17	(1)
Ethics in Communication	18	(3)
Exercises	21	(1)
Speech Assignments	21	(2)
Audience Analysis	23	(14)
Who Exactly is my Audience?	23	(1)
What Response Can I Reasonably Expect from my Audience?	24	(1)
Will My Audience Find This Subject Useful?	24	(1)
Will My Audience Find This Subject Interesting?	25	(1)
What is My Audience's Knowledge of My Subject?	25	(1)
What Demographic Characteristics Should I Consider About My Audience?	26	(1)
Is My Audience's Attitude Favorable, Indifferent, or Opposed?	27	(5)
Exercises	32	(3)
Speech Assignments	35	(2)
Determine Your Purpose and Subject	37	(11)
Selecting a Subject	38	(3)
Specific Purpose	41	(1)
The Central Idea	42	(2)
Exercises	44	(1)
Questions for Discussion	45	(1)
Speech Assignments	45	(3)
The Introduction and Conclusion	48	(14)
Objectives of Introductions	48	(1)
Attention Step in Introductions	49	(5)
Types of Conclusions	54	(3)
Sample Full-Sentence Outline for a Speech to Instruct	57	(3)
Bibliography	60	(1)
Exercises	61	(1)
Speech Assignments	61	(1)
Gathering Supportive Material	62	(11)
Personal Experience and Knowledge	62	(1)
Clustering	63	(1)
The Library	64	(1)
The Librarian	64	(1)
The Computerized Catalog	65	(1)
Electronic Resources	65	(1)
The Internet	66	(1)
Ethics in Using the Internet	66	(1)
The World Wide Web	67	(1)
E-mail	68	(1)
Telnet	68	(1)
Usenet	69	(1)
Interviewing	69	(1)
Taking Notes	70	(1)
Bibliography	71	(1)
An Article in a Periodical	71	(1)
A Book	71	(1)
Speech Assignments	72	(1)
Supporting Your Ideas	73	(13)
Examples	74	(1)
Explanation	75	(1)
Statistics	76	(2)
Testimony	78	(2)
Comparison and Contrast	80	(1)
Visual Aids	80	(3)
Computer-Generated Visual Aids	83	(1)
Combined Supports	84	(1)
Exercises	84	(1)
Speech Assignments	84	(2)
Preparing the Content of Your Speech	86	(14)
Organizing Your Speech	87	(1)
Planning the Body	87	(5)
Outlining Your Speech	92	(3)
Body of Speech	95	(2)
Transitions	97	(1)
Exercise	98	(1)
Speech Assignments	98	(2)
Delivering Your Speech	100	(23)
Impromptu Speeches	101	(1)
Manuscript Speeches	101	(1)
Memorized Speeches	102	(1)
Extemporaneous Speeches	102	(1)
Nonverbal Communication	103	(7)
Effective Word Choice	110	(2)
Interestingness	112	(1)
Appropriateness	113	(1)
Extemporaneous Method	113	(1)
Sample Delivery Outline	114	(2)
Using Note Cards	116	(1)
Practicing the Speech	117	(2)
Delivery Distractions	119	(1)
Delivery Pitfalls	119	(1)
Speech Assignments	120	(3)
Informing	123	(17)
Demonstration Speeches	123	(2)
Description Speeches	125	(2)
Expository Speeches	127	(5)
Guidelines for Informative Speaking	132	(2)
Sample Speech to Inform	134	(3)
Speech Assignments	137	(3)
Persuasion	140	(22)
Persuasion Defined	140	(7)
Deductive Reasoning	147	(2)
Inductive Reasoning	149	(1)
Other Forms of Reasoning	150	(1)
Fallacies	151	(2)
Types of Persuasive Speeches	153	(2)
Sample Speech to Convince	155	(1)
Sample Speech to Reinforce	156	(4)
Speech Assignments	160	(2)
Group Communication	162	(13)
The Functions of Discussion	162	(2)
Types of Discussion	164	(3)
Participating in Discussion	167	(2)
Moderating the Discussion	169	(1)
A Pattern for Problem Solving	170	(2)
Evaluating Discussions	172	(1)
Using Case Problems	172	(3)
Index	175