9780471450375

Special Events: Event Leadership for a New World, 4th Edition

by
  • ISBN13:

    9780471450375

  • ISBN10:

    0471450375

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 10/1/2004
  • Publisher: Wiley
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Summary

More and more, special events courses are being taught in hospitality and events management courses.Written by the foremost authority on event management, and with expanded coverage of leadership and its role in successful planning, this book provides a handy reference for events professionals and the tools necessary for beginners to pursue a career in special events management.

Author Biography

DR. JOE GOLDBLATT, CSEP, is Professor and Executive Director for Professional Development and Strategic Partnerships for the School of Tourism & Hospitality Management at Temple University in Philadelphia, Pennsylvania. He founded the Event Management Program at The George Washington University in Washington, D.C., and was executive producer of his own special events firm. He has produced United States presidential inaugurations, galas for foreign governments, and the opening of the Trump Taj Mahal Resort among many other prominent events worldwide.

Table of Contents

Foreword xi
Preface xv
Part One THEORY OF EVENT LEADERSHIP
1(66)
Welcome to Event Leadership for a New World
3(34)
Models of Global Event Leadership
37(30)
Part Two EVENT ADMINISTRATION
67(102)
Developing and Implementing the Event Plan
69(48)
Management of Human Resources and Time
117(12)
Financial Administration
129(28)
Event Leadership
157(12)
Part Three EVENT COORDINATION
169(100)
Managing Vendor Contracts
171(32)
On-Site Management
203(56)
Accommodating Special Needs
259(10)
Part Four EVENT MARKETING
269(44)
Advertising, Public Relations, Promotions, and Sponsorship
271(34)
Online Marketing
305(8)
Part Five LEGAL, ETHICAL, AND RISK MANAGEMENT
313(40)
Risk Management: Legal and Financial Safeguards
315(26)
Morality, Law, and Ethics in Event Management
341(12)
Part Six TECHNOLOGY AND PROFESSIONAL DEVELOPMENT
353(66)
Technology for Modern Event Management
355(12)
Advancing Your Career in the Twenty-First Century
367(30)
Case Studies in Twenty-First-Century Event Leadership
397(22)
Appendix 1 Organizations and Resources 419(10)
Appendix 2 Internet Sites 429(4)
Appendix 3 References 433(12)
Appendix 4 Periodicals 445(4)
Appendix 5 Directories 449(4)
Appendix 6 Audio and Video Resources 453(2)
Appendix 7 Software 455(2)
Appendix 8 Sample Client Agreement 457(4)
Appendix 9 Sample Vendor Agreement 461(4)
Appendix 10 Sample Catering Menus 465(4)
Appendix 11 Sample Insurance Certificate 469(2)
Appendix 12 Sample Incident Report 471(4)
Appendix 13 Sample Purchase Order 475(2)
Appendix 14 Sample Event Evaluations 477(6)
Appendix 15 ISES Code of Ethics 483(2)
Index 485

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