9780471792666

Special Events: Event Leadership for a New World, 4th Edition

by
  • ISBN13:

    9780471792666

  • ISBN10:

    0471792667

  • Edition: 4th
  • Format: eBook
  • Copyright: 10/1/2005
  • Publisher: Wiley
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Summary

More and more, special events courses are being taught in hospitality and events management courses. Written by the foremost authority on event management, and with expanded coverage of leadership and its role in successful planning, this book provides a handy reference for events professionals and the tools necessary for beginners to pursue a career in special events management.

Table of Contents

Foreword
Preface
Theory of Event Leadership
Welcome to Event Leadership for a New World
Models of Global Event Leadership
Event Administration
Developing and Implementing the Event Plan
Management of Human Resources and Time
Financial Administration
Event Leadership
Event Coordination
Managing Vendor Contracts
On-Site Management
Accommodating Special Needs
Event Marketing
Advertising, Public Relations, Promotions, and Sponsorship
Online Marketing 305
Legal, Ethical, and Risk Management
Risk Management: Legal and Financial Safeguards
Morality, Law, and Ethics in Event Management
Technology and Professional Development
Technology for Modern Event Management
Advancing Your Career in The Twenty-First Century
Case Studies in Twenty-Firstcentury Event Leadership
Organizations and Resources
Internet Sites
References
Periodicals
Directories
Audio and Video Resources
Software
Sample Client Agreement
Sample Vendor Agreement
Sample Catering Menus
Sample Insurance Certificate
Sample Incident Report
Sample Purchase Order
Sample Event Evaluations
Ises Code of Ethics
Index
Table of Contents provided by Publisher. All Rights Reserved.

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