CART

(0) items

Special Events and Festivals : How to Plan, Organize, and Implement

by ;
ISBN13:

9781892132406

ISBN10:
1892132400
Format:
Paperback
Pub. Date:
2/1/2003
Publisher(s):
Venture Pub
List Price: $26.61

Rent Textbook

(Recommended)
 
Term
Due
Price
$9.31

Hurry!

Only one copy
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9781892132406
$10.04

Buy New Textbook

Usually Ships in 3-5 Business Days
N9781892132406
$25.94

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $22.61
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the edition with a publication date of 2/1/2003.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Table of Contents

Acknowledgments v
List of Appendices
ix
So You Want To Plan a Special Event?
1(2)
Event Vision
Special Events Planning Steps
Using This Manual
Event Design
3(4)
Determine the Goal and Need for the Event
Define the Event
Select Event Name
Determine the Theme
Define the Target Audience
Set Date and Time
Select the Location
Organization Structure
7(12)
Management Group
Steering Committee
Volunteer Program
Volunteer Recruitment
Volunteer Orientation, Training, and Supervision
Volunteer Recognition and Retention
Volunteer Evaluation
Event Development
19(12)
Operations Manual
Policy Guide
Create the Working Plan
Checklist
Event Timeline
To-Do List
Generate a Build-Out Schedule
Finance
31(12)
Establish a Budget
Expenses
Revenue
Cash-handling Procedures
Vendor Ticket Weigh-In and Reconciliation
Marketing and Media Strategies
43(8)
Marketing
Marketing Plan
Creating an Image/Brand
Collateral/Marketing Items
Media Partnerships
Promotions
Publicity
Public Service Announcements
Advertising
Evaluating the Marketing Plan
Sponsorships
51(8)
Sponsorship Opportunities
Types of Sponsors
Identifying Potential Sponsors
Sponsorship Proposal
Sponsor Sales Meeting
Sponsor Fulfillment
Post-Event
Risk Management
59(4)
Developing a Comprehensive Risk Management Plan
Risk Analysis
Event Safety and Security
Command Center
Vehicle and Pedestrian Control
Nonsworn Security
Health and Food Service
Event Liability
General Liability
Liquor Liability
Americans With Disabilities Act
Crisis Management
Obtain Appropriate Permits
Select Vendors
Operation Plan
63(10)
Entertainment
Booking Performers
Music Licensing
Determine Site Needs
Site Walk-Through
Site Layout: Mapping the Site
Parking
Electrical
Communications
Sanitation
Signage
Event Headquarters
Event Evaluation
Event Ideas---Special Events and Community Celebrations
73(24)
A Day in the Park
Arts Alive
Cultural, Ethnic, and Heritage
Destination Downtown
Everyone Loves a Parade
Fiesta!
Kids' Korner
Learning Made Fun
Music Series and Concerts
Tiny Tots
Event Ideas---Holiday Celebrations
97(6)
Luck o' the Irish
Here Comes Peter Cottontail
Summertime Fun
Goblins, Ghosts, and Witches
Gobble, Gobble, Gobble
Sights and Sounds of Christmas
References and Resources 103(1)
About the Authors 104


Please wait while the item is added to your cart...