9781892132406

Special Events and Festivals : How to Plan, Organize, and Implement

by ;
  • ISBN13:

    9781892132406

  • ISBN10:

    1892132400

  • Format: Paperback
  • Copyright: 2/1/2003
  • Publisher: Venture Pub

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Table of Contents

Acknowledgments v
List of Appendices
ix
So You Want To Plan a Special Event?
1(2)
Event Vision
Special Events Planning Steps
Using This Manual
Event Design
3(4)
Determine the Goal and Need for the Event
Define the Event
Select Event Name
Determine the Theme
Define the Target Audience
Set Date and Time
Select the Location
Organization Structure
7(12)
Management Group
Steering Committee
Volunteer Program
Volunteer Recruitment
Volunteer Orientation, Training, and Supervision
Volunteer Recognition and Retention
Volunteer Evaluation
Event Development
19(12)
Operations Manual
Policy Guide
Create the Working Plan
Checklist
Event Timeline
To-Do List
Generate a Build-Out Schedule
Finance
31(12)
Establish a Budget
Expenses
Revenue
Cash-handling Procedures
Vendor Ticket Weigh-In and Reconciliation
Marketing and Media Strategies
43(8)
Marketing
Marketing Plan
Creating an Image/Brand
Collateral/Marketing Items
Media Partnerships
Promotions
Publicity
Public Service Announcements
Advertising
Evaluating the Marketing Plan
Sponsorships
51(8)
Sponsorship Opportunities
Types of Sponsors
Identifying Potential Sponsors
Sponsorship Proposal
Sponsor Sales Meeting
Sponsor Fulfillment
Post-Event
Risk Management
59(4)
Developing a Comprehensive Risk Management Plan
Risk Analysis
Event Safety and Security
Command Center
Vehicle and Pedestrian Control
Nonsworn Security
Health and Food Service
Event Liability
General Liability
Liquor Liability
Americans With Disabilities Act
Crisis Management
Obtain Appropriate Permits
Select Vendors
Operation Plan
63(10)
Entertainment
Booking Performers
Music Licensing
Determine Site Needs
Site Walk-Through
Site Layout: Mapping the Site
Parking
Electrical
Communications
Sanitation
Signage
Event Headquarters
Event Evaluation
Event Ideas---Special Events and Community Celebrations
73(24)
A Day in the Park
Arts Alive
Cultural, Ethnic, and Heritage
Destination Downtown
Everyone Loves a Parade
Fiesta!
Kids' Korner
Learning Made Fun
Music Series and Concerts
Tiny Tots
Event Ideas---Holiday Celebrations
97(6)
Luck o' the Irish
Here Comes Peter Cottontail
Summertime Fun
Goblins, Ghosts, and Witches
Gobble, Gobble, Gobble
Sights and Sounds of Christmas
References and Resources 103(1)
About the Authors 104

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