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Special Events: The Roots and Wings of Celebration, 5th Editionby Joe Goldblatt (Temple University, Philadelphia PA)
Questions About This Book?
What version or edition is this?
This is the 5th edition with a publication date of 9/1/2007.
What is included with this book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
From the foremost authority, the definitive guide to your career as an event leader!Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual. Twenty-first-century event leaders acknowledge these roots while moving the event management profession toward the new possibilities presented by our globalizing world. Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more.New and revised materials in this edition include: New profiles of leaders in the global events industry from Africa to America and from Bulgaria to Birmingham-learn what makes the greats great and their events truly spectacular Five Best Practice examples of exemplary events and over a dozen detailed case studies of all types of events Broader coverage of production schedules and the soon-to-be new industry standard, the APEX event specification guide Revised discussion of law and ethics in special events Over 100 new Web resources throughout text Descriptions of the leading meetings and events industry professional certification programs and how to earn these designations
Dr. Joe Goldblatt, CSEP, is the Senior Lecturer in the School of Tourism and Hospitality Management at Temple University, as well as their Executive Director for Professional Development and Strategic Partnerships. An event tourism specialist, Dr. Goldblatt founded The Event Management Program at George Washington University and designed the first Master's of Business Administration concentration in Event Leadership at Johnson & Wales University. He has been an executive producer of his own special events firm, and his credits include presidential inaugurations, galas for foreign governments, and the opening of Trump Taj Mahal Resort. He is a member of the Events Industry Hall of Fame and the recipient of two lifetime achievement awards as well as Russia's highest honor for creativity and innovation, the Silver Medal.
Table of Contents
|Theory of Event Leadership|
|Welcome to Event Leadership||p. 3|
|Models of Global Event Leadership||p. 37|
|Developing and Implementing the Event Plan||p. 71|
|Event Leadership through Human Resource and Time Management||p. 117|
|Financial Administration||p. 143|
|Managing Vendor Contracts||p. 171|
|On-Site Event Production||p. 207|
|Advertising, Pubic Relations, Promotions, and Sponsorship||p. 261|
|Online and Computer-Generated Media||p. 295|
|Legal, Ethical, and Risk Management|
|Risk Management: Legal and Financial Safeguards||p. 307|
|Inclusivity, Morality, Law, and Ethics in Event Leadership||p. 333|
|Technology for Professional Development|
|Technology for Modern Event Leadership||p. 355|
|Career Development, Advancement, and Sustainable Success||p. 367|
|Best Practices in Event Leadership||p. 393|
|Case Studies in Twenty-First-Century Event Leadership||p. 401|
|Organizations and Resources||p. 430|
|Internet Sites||p. 441|
|APEX Resources||p. 454|
|Audio and Video Resources||p. 460|
|Sample Client Agreement||p. 464|
|Sample Vendor Agreement||p. 467|
|Sample Insurance Certificate||p. 470|
|Sample Catering Menu||p. 472|
|Sample Incident Report||p. 474|
|Sample Purchase Order||p. 477|
|Sample Event Evaluations||p. 479|
|Sample Event Survey||p. 484|
|International Special Events Society Principles of Professional Conduct and Ethics||p. 487|
|Table of Contents provided by Ingram. All Rights Reserved.|