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Gerzema, chief insights officer of Young & Rubicam, is an internationally known social theorist on consumerism. As a consultant to corporate leaders, he is a pioneer in the use of data to identify social change that helps companies both anticipate and adapt to new consumer interests and demands. His book, The Brand Bubble (Jossey-Bass, 2008), is a BusinessWeek bestseller and was voted #3 in Amazon's best business books of 2008 and best marketing books of 2009 by strategy+business. Gerzema is anin-demand public speaker, and his TED speech, "The Post-Crisis Consumer," has been viewed by tens of thousands of people.
D'Antonio is the author of more thana dozen books. Hisbiography, Hershey, was named one of BusinessWeek's best books of the year, and The State Boys Rebellion received similar honors from the Chicago Tribune and Christian Science Monitor. While at Newsday, D'Antonio won the Alicia Patterson Fellowship for journalists and was a member of a team of reporters that won the Pulitzer Prize. His work has appeared in the New York Times Magazine, Esquire, Discover, the Los Angeles Times Magazine, and other publications.
|Introduction: Numbers and Their Meaning: Kansas City, Missouri||p. ix|
|The Enduring Impact of the Great Recession on Our Values and on Consumerism|
|The New American Frontier: Detroit, Michigan||p. 1|
|"Indestructible Spirit"-The Values of Optimism, Resiliency, and Opportunity|
|Don't Fence Me In: Dallas, Texas||p. 28|
|"Retooling"-The Values of Self-Reliance, Faith, and Betterment|
|The Badge of Awesomeness: Boston, Massachusetts||p. 53|
|"Liquid Life"-The Values of Nimbleness, Adaptability, and Thrift|
|An Army of Davids: Tampa, Florida||p. 78|
|"Cooperative Consumerism"-The Values of Community, Collaboration, and Respect|
|Block Party Capitalism: Brooklyn, New York||p. 103|
|"From Materialism to What's Material"-The Values of Character, Authenticity, and Performance|
|The Quality of the Lion: Las Vegas, Nevada||p. 128|
|Reinventing Business Models and Corporate Culture to Rebuild Trust|
|The Citizen Corporation: Dearborn, Michigan||p. 157|
|How Large Institutions Are Becoming Truly Public Companies|
|Innovation Nation: San Francisco, California||p. 182|
|America as an Emerging Market for Values-Led Ideas|
|Coda: The Takeaway: Los Angeles, California||p. 205|
|Ten Ways the Modern Enterprise (and Individual) Can Thrive in the Post-Crisis Age|
|Suggested Reading||p. 227|
|About the Authors||p. 241|
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