Spend Shift : How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

by Gerzema, John; D'Antonio, Michael; Kotler, Philip

• ISBN13: 9780470874431
• ISBN10: 0470874430
• Format: Hardcover
• Copyright: 2010-10-12
• Publisher: Jossey-Bass

Summary

Understanding the post-crisis consumerIn Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumerCompelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

Author Biography

John Gerzema

Gerzema, chief insights officer of Young & Rubicam, is an internationally known social theorist on consumerism. As a consultant to corporate leaders, he is a pioneer in the use of data to identify social change that helps companies both anticipate and adapt to new consumer interests and demands. His book, The Brand Bubble (Jossey-Bass, 2008), is a BusinessWeek bestseller and was voted #3 in Amazon's best business books of 2008 and best marketing books of 2009 by strategy+business. Gerzema is anin-demand public speaker, and his TED speech, "The Post-Crisis Consumer," has been viewed by tens of thousands of people.

Michael D'Antonio

D'Antonio is the author of more thana dozen books. Hisbiography, Hershey, was named one of BusinessWeek's best books of the year, and The State Boys Rebellion received similar honors from the Chicago Tribune and Christian Science Monitor. While at Newsday, D'Antonio won the Alicia Patterson Fellowship for journalists and was a member of a team of reporters that won the Pulitzer Prize. His work has appeared in the New York Times Magazine, Esquire, Discover, the Los Angeles Times Magazine, and other publications.

Table of Contents

Foreword	p. v
Introduction: Numbers and Their Meaning: Kansas City, Missouri	p. ix
The Enduring Impact of the Great Recession on Our Values and on Consumerism
The New American Frontier: Detroit, Michigan	p. 1
"Indestructible Spirit"-The Values of Optimism, Resiliency, and Opportunity
Don't Fence Me In: Dallas, Texas	p. 28
"Retooling"-The Values of Self-Reliance, Faith, and Betterment
The Badge of Awesomeness: Boston, Massachusetts	p. 53
"Liquid Life"-The Values of Nimbleness, Adaptability, and Thrift
An Army of Davids: Tampa, Florida	p. 78
"Cooperative Consumerism"-The Values of Community, Collaboration, and Respect
Block Party Capitalism: Brooklyn, New York	p. 103
"From Materialism to What's Material"-The Values of Character, Authenticity, and Performance
The Quality of the Lion: Las Vegas, Nevada	p. 128
Reinventing Business Models and Corporate Culture to Rebuild Trust
The Citizen Corporation: Dearborn, Michigan	p. 157
How Large Institutions Are Becoming Truly Public Companies
Innovation Nation: San Francisco, California	p. 182
America as an Emerging Market for Values-Led Ideas
Coda: The Takeaway: Los Angeles, California	p. 205
Ten Ways the Modern Enterprise (and Individual) Can Thrive in the Post-Crisis Age
Suggested Reading	p. 227
Acknowledgments	p. 229
Notes	p. 231
About the Authors	p. 241
Index	p. 243
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