9780521876612

Sports Economics

by
  • ISBN13:

    9780521876612

  • ISBN10:

    0521876613

  • Format: Hardcover
  • Copyright: 12/12/2011
  • Publisher: Cambridge University Press
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Summary

Sports Economics, the most comprehensive textbook in the field by celebrated economist Roger D. Blair, focuses primarily on the business and economics aspects of major professional sports and the NCAA. It employs the basic principles of economics to address issues such as the organization of leagues, pricing, advertising and broadcasting as well as the labor market in sports. Among its novel features is the candid coverage of the image and integrity of players, teams, managers and the leagues themselves, including cases of gambling, cheating, misconduct and steroids. Blair explains how economic decisions are made under conditions of uncertainty using the well-known expected utility model and makes extensive use of present value concepts to analyze investment decisions. Numerous examples are drawn from the daily press. The text offers ample boxes to illustrate sports themes, as well as extensive use of diagrams, tables, problem sets and research questions.

Table of Contents

Introduction
Introduction to sports economics
The Sports Business
The business of sports
Sports leagues and organizations
Competitive balance
Pricing decisions
Advertising in the sports industry
The market for sports broadcasting rights
Insuring player talent
Sports leagues and antitrust policy
Image and Integrity
Sports gambling
Cheating in sports
Misconduct and discipline
Steroids and other performance-enhancing drugs
Facilities, Franchises, and Public Policy
Competition for sports franchises and events
Economic impact of sports events
Financing sports facilities
Sports Labor Market
Salary determination: competition and monopsony
The NCAA as a collusive monopsony
Salary determination: bidding and bargaining
Economic value of multi-year contracts
Final offer arbitration in major league baseball
Players' unions and collective bargaining
The role of sports agents
Should an athlete turn pro 'early'?
Discrimination in sports
Table of Contents provided by Publisher. All Rights Reserved.

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