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Sports Fundraising: Dynamic Methods for Schools, Universities and Youth Sport Organizations,9780415507196

Sports Fundraising: Dynamic Methods for Schools, Universities and Youth Sport Organizations

by ;
Edition:
1st
ISBN13:

9780415507196

ISBN10:
0415507197
Format:
Nonspecific Binding
Pub. Date:
5/7/2012
Publisher(s):
Routledge
List Price: $34.95

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Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 5/7/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Sports Fundraisingis a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscholastic sport, and for youth sport organizations, the book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. Each chapter contains a range of useful features, from definitions of key terms to skill-building exercises, exploring both quantitative and qualitative methods for understanding the fundraising process and designing more effective fundraising projects. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.


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