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Table of Contents
|Contingency Framework For Strategic Sports Marketing|
|Emergence of Sports Marketing|
|Contingency Framework for Strategic Sports Marketing|
|Planning For Market Selection Decisions|
|Research Tools for Understanding Sports Consumers|
|Understanding Participants as Consumers|
|Understanding Spectators as Consumers|
|Segmentation, Targeting, and Positioning|
|Planning The Sports Marketing Mix|
|Sports Product Concepts|
|Managing Sports Products|
|Promotion Mix Elements|
|Pricing Concepts and Strategies|
|Implementing And Controlling The Strategic Sports Marketing Process|
|Implementing and Controlling the Strategic Sports Marketing Process|
|Career Opportunities in Sports Marketing|
|Sports Marketing Sites of Interest on the Internet|
|Table of Contents provided by Publisher. All Rights Reserved.|