Preface | vii | ||||
PART I: Contingency Framework for Strategic Sports Marketing | 1 | (96) | |||
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1 | (38) | |||
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39 | (26) | |||
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65 | (32) | |||
PART II: Planning for Market Selection Decisions | 97 | (132) | |||
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97 | (34) | |||
|
131 | (38) | |||
|
169 | (28) | |||
|
197 | (32) | |||
PART III: Planning the Sports Marketing Mix | 229 | (258) | |||
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229 | (34) | |||
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263 | (32) | |||
|
295 | (30) | |||
|
325 | (40) | |||
|
365 | (38) | |||
|
403 | (34) | |||
|
437 | (30) | |||
|
467 | (20) | |||
PART IV: Implementing and Controlling the Strategic Sports Marketing Process | 487 | (31) | |||
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487 | (31) | |||
Appendix A: Career Opportunities in Sports Marketing | 518 | (12) | |||
Appendix B: Sports Marketing Sites of Interest on the Internet | 530 | (3) | |||
Glossary | 533 | (10) | |||
Photo Credits | 543 | (2) | |||
Index | 545 |
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