did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780136218715

Sports Marketing: A Strategic Perspective

by
  • ISBN13:

    9780136218715

  • ISBN10:

    0136218717

  • Format: Hardcover
  • Copyright: 1999-04-01
  • Publisher: Pearson College Div
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $73.00

Summary

What makes this Sports Marketing textbook different? Business Perspective Strategic Approach Spotlight on Ethics The Most Current Examples Teaching resources available at www.prenhall.com/shank

Table of Contents

Preface vii
PART I: Contingency Framework for Strategic Sports Marketing 1(96)
Emergence of Sports Marketing
1(38)
Overview of the Contingency Framework for Strategic Sports Marketing
39(26)
External and Internal Contingencies
65(32)
PART II: Planning for Market Selection Decisions 97(132)
Research Tools for Understanding Sports Consumers
97(34)
Understanding Participants as Consumers
131(38)
Understanding Spectators as Consumers
169(28)
Segmentation, Targeting, and Positioning
197(32)
PART III: Planning the Sports Marketing Mix 229(258)
Sports Product Concepts
229(34)
Managing Sports Products
263(32)
Promotion Concepts
295(30)
Promotion Mix Elements
325(40)
Sponsorship Programs
365(38)
Distribution Concepts
403(34)
Pricing Concepts
437(30)
Pricing Strategies
467(20)
PART IV: Implementing and Controlling the Strategic Sports Marketing Process 487(31)
Implementing and Controlling the Strategic Sports Marketing Process
487(31)
Appendix A: Career Opportunities in Sports Marketing 518(12)
Appendix B: Sports Marketing Sites of Interest on the Internet 530(3)
Glossary 533(10)
Photo Credits 543(2)
Index 545

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program