What is included with this book?
List of Figures and Tables | p. x |
Acknowledgments | p. xiii |
Star-Spangled Soccer | p. 1 |
You're Playing the World Cup Where? | p. 6 |
Trinaaadad … we want a goal! | p. 15 |
Italia 90: nine men, no goalie | p. 17 |
A very Swiss coup | p. 19 |
Just like a camera | p. 24 |
Selling Soccer to America, the World Cup Years! | p. 27 |
Does anyone care? | p. 30 |
America goes to war | p. 37 |
The Russians are coming | p. 38 |
A foreign coach: are you kidding? | p. 40 |
Build it and they will come: the World Series of Soccer | p. 42 |
The gringos to the north | p. 44 |
Never go up against Michael Jordan … | p. 47 |
The Boston soccer party | p. 48 |
No home advantage | p. 52 |
Paying the bills | p. 56 |
World Cup 1994: Everyone's a Fan | p. 59 |
Kill the lawyers | p. 60 |
$1,000 a ticket | p. 61 |
Make Brazil travel | p. 64 |
No hooligans - no terrorists | p. 65 |
Live long enough to collect your pension | p. 67 |
The World Cup arrives | p. 68 |
Soccer goes Professional: The Launch of Major League Soccer | p. 74 |
A clean sheet of paper | p. 76 |
Thanks for the tickets and goodbye | p. 78 |
Two tickets and a bit of food - that will be $300m please | p. 80 |
Who else is in? | p. 81 |
How do we make money? | p. 83 |
The marketers step in | p. 85 |
What's in a name? | p. 86 |
What the hell is a Cyber Bat? | p. 91 |
Finding players: anybody want a game? | p. 93 |
Transfer fees: the Americans still lag | p. 95 |
Transfer policy: make them an offer they can't refuse, literally | p. 96 |
Stadium strategy: "Is anyone out there? " | p. 98 |
The sponsors return | p. 99 |
MLS on TV, at a price | p. 100 |
It all kicks off: the season begins (6 April 1996) | p. 100 |
1997-1998: where did they all go? | p. 102 |
If not D.C. United, then who? | p. 103 |
Stadiums: the Achilles heel | p. 104 |
Fans were not connecting | p. 106 |
Kids would rather play | p. 106 |
Why should we cancel practice? | p. 106 |
Losing Hispanics, where's Raul? | p. 107 |
The ex-pats - back down the pub | p. 108 |
If you sit in the middle of the road | p. 109 |
Not another museum | p. 109 |
Television: is anyone watching? | p. 111 |
Hemorrhaging cash: "the patient is dying" | p. 114 |
The players' revolt with help from the NFL | p. 115 |
First leg: battered and bruised | p. 120 |
Back from the Brink | p. 121 |
The patient is getting worse | p. 122 |
Anschutz versus Anschutz | p. 127 |
Tampa Bay or Manchester United? | p. 127 |
Miami Beach or the Miami Fusion? | p. 128 |
Bricks and mortar - back to basics | p. 130 |
Owning not renting | p. 142 |
The new boys | p. 146 |
Is it a good investment compared to other sports? | p. 147 |
Not good enough | p. 147 |
It's make your mind up time | p. 150 |
Morning Joe | p. 150 |
Beckham (or "goldenballs" as Posh quaintly refers to him) | p. 154 |
Soccer United Marketing | p. 155 |
It's "soccer" on the phone | p. 155 |
Rolling up rights | p. 157 |
Mexico: the best supported team in America | p. 157 |
The Concacaf Gold Cup: help thy neighbor | p. 158 |
Every kid a fan | p. 159 |
Man United get booed | p. 160 |
Multiple touch points | p. 161 |
Rolling up television rights: soccer gets paid | p. 163 |
The quid pro quo | p. 165 |
An English viewpoint | p. 166 |
Is it helping MLS? | p. 166 |
Offset losses? | p. 167 |
Bigger gates for MLS? | p. 167 |
The Agents Arrive: There Must be Money Somewhere … Or Is There? | p. 169 |
Asking for more from MLS | p. 183 |
Asking for more from US Soccer | p. 184 |
Pony Tails and Dollars: "Anything a Man Can Do" | p. 192 |
Chastain places the ball on the spot - she steps up | p. 197 |
Women's World Cup 1999: the girls of summer | p. 198 |
The girls go professional: anything men can do, girls can do (more expensively) | p. 201 |
Where's Mia? Star power and super heroes | p. 203 |
Summary | p. 217 |
The "Business" of Youth Soccer | p. 218 |
That will be $5,000 please | p. 220 |
The king's shilling | p. 221 |
Year-round commitment | p. 222 |
A quick kick around | p. 228 |
The National Soccer Coaches Association (NSCAA) | p. 231 |
Viva Futbol/Viva Mexico! | p. 233 |
The best supported team in America: Mexico | p. 234 |
A $2m loss | p. 236 |
Had a trial for Boca! | p. 239 |
Concacaf: Trump Tower please | p. 241 |
Young Americans: Transfers and Lost Dollars | p. 246 |
Nevan Subotic: let's play Botswana | p. 252 |
Giuseppe Rossi: the New Jersey "traitor" | p. 253 |
Was Freddy much "adu" about nothing? | p. 255 |
Soccer on American Television … It's Bigger than American Idol! | p. 256 |
Is anyone actually watching? | p. 259 |
Univision: the network that soccer built | p. 265 |
ABC/ESPN | p. 271 |
World Cup South Africa 2010: the tipping point? | p. 275 |
The Making of a Soccer Nation | p. 285 |
MLS 2022: a snap shot | p. 295 |
Move over Italy, move over France | p. 298 |
Cashing out | p. 300 |
50 million soccer-mad Hispanics: let's do the math | p. 303 |
Every team needs a Beckham? | p. 304 |
The World Cup Returns | p. 308 |
Flash forward! | p. 308 |
The end of the beginning | p. 311 |
The Future of Soccer in the USA | p. 314 |
soccer in the USA "Organizational Chart" | p. 317 |
USA World Cup television ratings, English and Spanish language 1990-2006 | p. 318 |
Grass-roots participation statistics for five major professional sports in the USA | p. 321 |
Glossary | p. 323 |
Index | p. 326 |
Table of Contents provided by Ingram. All Rights Reserved. |
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