Start Up and Run Your Own Business: The Essential Guide to Planning, Funding and Growing Your New Enterprise

by Reuvid, Jonathan

• ISBN13: 9780749460600
• ISBN10: 0749460601
• Edition: 8th
• Format: Paperback
• Copyright: 2011-04-30
• Publisher: Kogan Page Ltd

Summary

starting your own business is one thing, but running and keeping it going is another. annually, there are around 400,000 start-ups in the uk, but in a single year 300,000 businesses also fail. you owe it to yourself, your family, and your own ambition to make your business one of the success stories. this book helps you do just that. more than a "how to" book, start up and run your own businessbrings the skills of experienced blue-chip consultants to bear on your enterprise. now in its 8th edition, the book lends you both the authority and experience you need to make the right decisions to ensure your business survives and thrives beyond the critical first few years. author jonathan reuvid gives expert advice and commentary on all the key issues you need to address to make your business successful - from business definition, marketing and raising finance, to procurement, accountancy, it, taxation and hr issues. this 8th edition is also fully revised and updated to cover all the ramifications of the current "credit crunch" conditions and economic downturn for growing and fledgling businesses. combining best practice advice with cogent strategies for growth and expansion, start up and run your own businesshas earned a deserved reputation for reliability and authority. this new edition continues this tradition, helping you make the most of your business venture.

Author Biography

Jonathan Reuvid has a background in investment banking, financial consultancy and marketing strategy. An experienced entrepreneur, he is well known for his reliable, straightforward advice, and is also the author of Working Abroad and Working for Yourself (both published by Kogan Page).

Table of Contents

List of Figures	p. xiv
List of Tables	p. xv
Acknowledgements	p. xvi
Introduction	p. 1
From Concept to Starting	p. 7
Identifying the Opportunity	p. 9
Where you are now	p. 9
The small business start-up scene in the UK 11 Timing	p. 13
Profiling business start-up entrepreneurs	p. 15
Defining your business	p. 18
What sort of business structure do you want?	p. 22
Analysing your business needs	p. 23
How others started	p. 25
Your first SWOT analysis	p. 26
Inherent weaknesses and threats	p. 27
Facing up to entrepreneurship	p. 28
Checklist	p. 29
Researching the Market	p. 31
Different types of research	p. 31
Research objectives	p. 32
Carrying out desk research	p. 33
Engaging in field research	p. 34
Using your market research findings	p. 37
Checklist	p. 38
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