What is included with this book?
|On Your Mark||p. 1|
|You Gotta Start Somewhere||p. 5|
|Pop Quiz: Are you ready to be an entrepreneur?||p. 11|
|What's The Big Idea? How to get an idea for your business||p. 23|
|Time Is On Your Side...Or Is It? Should you launch your business part time or full time?||p. 37|
|Made From Scratch Or Store-Bought? Starting a business vs. buying one||p. 45|
|Building Blocks||p. 71|
|Who Is Your Customer, Anyway? Defining your market||p. 73|
|If I Build It, Will They Come? Conducting market research||p. 85|
|What's In A Name? Naming your business||p. 107|
|To Inc. Or Not To Inc.: Choosing a business structure||p. 117|
|Get With The Plan: Creating a winning business plan||p. 133|
|Mother, May I? Don't forget business licenses and permits||p. 145|
|You Need Professional Help: Hiring a lawyer and an accountant||p. 155|
|Where's The Money?||p. 173|
|Charity Begins At Home: Financing starts with yourself and friends and relatives||p. 175|
|Nothing Ventured, Nothing Gained: How to find and attract investors||p. 189|
|Can You Bank On It? The ins and outs of debt financing||p. 199|
|Ask Your Favorite Uncle: How to get government loans and grants||p. 215|
|Get Set||p. 239|
|Setting The Stage||p. 243|
|Location, Location, Location: Choosing a location for your business||p. 245|
|No Place Like Home: Starting a homebased business||p. 265|
|First Impressions: Creating a professional image||p. 273|
|Taking Stock: The lowdown on inventory||p. 285|
|To Your Credit: Offering your customers credit||p. 303|
|It's In The Mail: Setting up mailing and shipping accounts||p. 323|
|People Who Need People: Hiring your first employee||p. 335|
|Treat Your "Children" Well: Developing an employee benefits plan||p. 363|
|Cover Your Assets: Getting business insurance||p. 387|
|You'd Better Shop Around||p. 403|
|Stuff: Business equipment basics||p. 405|
|Get Wired! Shopping for your computer system||p. 417|
|Air Time: Working without wires||p. 439|
|Wise Buys: Shopping for phone systems, fax machines and copiers||p. 453|
|Hit The Road: Should you lease or buy a car?||p. 471|
|Strut Your Stuff||p. 487|
|To Market, To Market: Advertising and marketing your business||p. 489|
|Spread The Word: How to promote your business||p. 533|
|Show & Sell: Effective selling techniques||p. 551|
|Keep 'Em Coming Back: Offering superior customer service||p. 569|
|Net Works||p. 579|
|Net Rewards: Using the Net for success||p. 581|
|Site In Shining Armor: Setting up your company Web site||p. 595|
|Click This Way: Using the Net to advertise and market your business||p. 609|
|By The Books||p. 621|
|Bean-Counting 101: The basics of bookkeeping||p. 623|
|Making A Statement: How to create financial statements||p. 645|
|Watch Your Pennies: Effectively managing your finances||p. 659|
|The Tax Man Cometh: What you need to know about taxes||p. 683|
|If At First You Don't Succeed... Learning from your failures||p. 699|
|Business Resources||p. 709|
|Government Listings||p. 723|
|Small-Business-Friendly Banks||p. 735|
|Table of Contents provided by Ingram. All Rights Reserved.|
Buying this book may be the smartest thing you ever did. OK, I may be exaggerating some, but I am serious about the impact that starting your own business can have on your life. As the editorial director of Entrepreneur magazine, I have been covering the business of entrepreneurship for a long time now, and I can honestly say I have met few entrepreneurs who are sorry they took the leap into business ownership. Most have succeeded (though not necessarily at the business they initially launched); some have returned to life as an employee. But few regret the journey.
Start Your Own Business is designed to help you navigate your own journey to business ownership. We are here to instruct and inspire. To tell you the things you don't know and remind you of the things you do. Some will tell you that the path you are about to embark on is a perilous one, but it's not. However, it is not without its curves, speed bumps and detours. Start Your Own Business helps prepare you as you go. You will learn what to expect at each step along the way. Some wise person once said, "Forewarned is forearmed." So consider this book part of your arsenal.
I would never presume to tell anyone how to read a book. But the very first thing you might want to do is turn to the following "Pop Quiz" chapter and take our test to determine if you're cut out to be an entrepreneur. My guess is you are, or you wouldn't have bought this book. Some people mistakenly believe you have to be born an entrepreneur to succeed. You don't. You can learn what it takes. That's what this book is all about.
Start Your Own Business takes you step by step through the start-up journey, from how to get an idea for a business to finally opening the doors to your new venture. Along the way, we provide lots of forms, work sheets and checklists you can actually use in your business as well as to make sure you're on the right track. The book is also filled with five different types of helpful tip boxes:
Finally, at the end of the book, there are three appendices chock-full of business resources that list contact addresses and phone numbers:
1. In "Business Resources," we list business associations, books, and magazines and publications in areas ranging from advertising and marketing to accounting and taxes. We even provide Internet resources and equipment manufacturers.
2. Our "Government Listings" appendix provides contact information for Small Business Development Centers, Small Business Administration district offices and state economic development departments across the country.
3. Last, if you need financing, you'll definitely want to check out our listing of "Small-Business-Friendly Banks."
Starting your own business is not as mysterious as some would have you believe (for more on this, see "What's The Big Idea?" on page 23) or as frightening or risky as legend would have it. But it is a journey that is better not taken alone. With Start Your Own Business as your companion, you'll be a wiser traveler on the road to business ownership. So what are you waiting for? As an ancient Chinese philosopher once sagely said, "Every journey ... must begin with a single step.
-- Rieva Lesonsky
Editorial Director , Entrepreneur
Excerpted from Start Your Own Business by . Copyright © 2001 by Entrepreneur Media Inc.. Excerpted by permission. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.