Start Your Own Personal Training Business Your Step-By-Step Guide to Success

by Unknown

• ISBN13: 9781599184265
• ISBN10: 1599184265
• Edition: 3rd
• Format: Paperback
• Copyright: 2012-05-08
• Publisher: Entrepreneur Press

Summary

As people become more aware of the importance of living a healthy lifestyle, personal trainers are in high demand. This popular guide covers the nuts and bolts of starting a personal training business, including everything from establishing a business plan to getting certified to finding a profitable niche. The scoop on the latest health and wellness trends keep new trainers on the cutting edge in a rapidly changing and expanding market. Plus, it offers value-added services such as nutrition consultation, massage, online consultation and wellness coaching. Tips from professional trainers provide insight on building solid client relationships, avoiding burnout, implementing powerful marketing plans, what to expect during day-to-day operations and how to hire new trainers. Entrepreneur Pressis a leading small to midsized business trade publisher, provides aspiring, emerging, and growing entrepreneurs with actionable solutions to every business challengeultimately, leading them from business idea to business success.

Table of Contents

Preface	p. xi
Introduction to Personal Training	p. 1
What Do Personal Trainers Do?	p. 2
Meet the Experts	p. 6
Who Is Your Market?	p. 9
Is This Business for You?	p. 11
Credibility and Credentials	p. 12
Continuing Education	p. 15
Designing Your Business	p. 17
Business Plan Elements	p. 18
To Market, to Market	p. 20
The Competitor You Can't See	p. 22
Committed Long Term	p. 22
The Industry's Showcase	p. 24
Selling Related Products	p. 24
Establishing Policies and Procedures	p. 25
Cancellation Policy	p. 25
Late Policy	p. 27
Think About the Unthinkable	p. 28
Are You Liable?	p. 30
Are You on a Mission?	p. 32
Structuring Your Business	p. 37
Legal Structure	p. 38
Business Insurance	p. 40
Licenses and Permits	p. 41
Professional Advisors	p. 43
What's In a Name?	p. 46
Locating and Setting Up Your Business	p. 51
Independence or Autonomy?	p. 52
Recreation and Community Centers	p. 52
Home Gyms	p. 53
Personal Training Studios and Private Gyms	p. 54
Mobile Gym Units	p. 54
The Great Outdoors	p. 55
Commercial Facilities	p. 55
Operating in Cyberspace	p. 61
Setting Up Your Website	p. 62
Getting Outside Help	p. 63
Computer-Based Training Tools	p. 65
Email Dos and Don'ts	p. 66
Boosting Traffic	p. 67
Website Disclaimer	p. 68
Create Social Media Presence in 19 Baby Steps	p. 69
Making Use of Heavy Traffic Sites	p. 70
Where's My Tribe?	p. 70
Baby Steps	p. 72
Words Are Hooks	p. 77
How Are the Pros Using Social Media?	p. 77
Good Habits Die Hard	p. 80
Building Relationships Takes Time	p. 80
Setting Yourself Apart	p. 83
Trends	p. 84
Zumba	p. 85
Destination Venues	p. 87
Group Training	p. 88
TRX	p. 90
Yoga, Stretching Arts, and Preventative Therapy	p. 90
Baby Boomer Fitness	p. 93
Wellness Coaching	p. 94
Functional Training	p. 97
At the Core	p. 98
Choosing a Niche	p. 99
Consider Your Strengths and Likes	p. 100
Startup Expenses and Financing	p. 103
Sources of Startup Funds	p. 104
Equipping Your Business	p. 106
Telecommunications	p. 112
Office Supplies	p. 114
Exercise Equipment	p. 115
Vehicle	p. 117
Adding It All Up	p. 118
Staffing: Maximizing Your Human Resources	p. 121
Where to Look	p. 122
Evaluating Applicants	p. 124
Once They're on Board	p. 128
Paying Your Employees	p. 130
Employee Benefits	p. 130
Employees or Independent Contractors?	p. 131
Noncompete and Confidentiality Agreements	p. 132
Building Client Relationships	p. 135
The Initial Consultation	p. 136
As the Boss	p. 138
Critical Documents	p. 139
Informed Consent, Release, and Assumption of Risk	p. 139
Physician Consent/Clearance	p. 141
Fitness Assessment	p. 141
Client Records	p. 141
Keeping Your Clients Motivated	p. 142
Clients as Allies	p. 143
Can Clients Reach You?	p. 144
Advertising and Marketing	p. 161
Marketing 101	p. 162
Getting the Word Out	p. 163
Direct Mail	p. 165
Collateral Materials	p. 167
The Real Gold Mine	p. 167
Medical Referral Programs	p. 169
Ideas for Promoting Your Business	p. 170
Is It Newsworthy?	p. 171
Give It Away	p. 172
Selling Your Business	p. 172
Be Prepared	p. 173
Assessing Your Results	p. 174
Fiscal Fitness	p. 177
Pricing Your Services	p. 178
Payment Methods	p. 181
Accepting Credit and Debit Cards	p. 181
Setting Credit Policies	p. 182
Billing	p. 182
Keeping Records	p. 184
Ask Before You Need	p. 186
Tales from the Trenches	p. 189
Know What Your Clients Know	p. 190
Sleep Research Is Hot Right Now!	p. 190
Stay Flexible	p. 193
Assign Homework	p. 193
Pick Up After Your Clients	p. 194
Invest in Education	p. 195
You Are Not Your Client	p. 195
Maintain a Client Base	p. 195
Don't Throw It Away	p. 197
Decide How Much You're Willing to Work	p. 197
Be Your Own Advertisement	p. 198
Advantages to Staying in Shape as a Trainer	p. 198
Give Gifts That Come Back to You	p. 199
Goals and Continuing Projects	p. 200
Mentorship from Seasoned Experts	p. 200
Appendix: Personal Training Resources	p. 203
Consultants and Other Experts	p. 204
Credit Card and Other Payment Processing Services	p. 204
Equipment, Supplies, and Services	p. 205
Fitness Organizations	p. 205
Health-Related Associations and Government Agencies	p. 206
Magazines, Books, and Other Publications	p. 207
Miscellaneous Resources	p. 208
Performing Rights Organizations	p. 208
Social Media Experts	p. 208
Software and Web-Based Tools and Services	p. 209
Successful Personal Trainers	p. 209
Useful Websites	p. 211
Glossary	p. 213
Index	p. 217
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