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Starting a Business on Ebay.Co.UK for Dummies,9780470026663

Starting a Business on Ebay.Co.UK for Dummies

by ;
ISBN13:

9780470026663

ISBN10:
0470026669
Format:
Paperback
Pub. Date:
1/30/2008
Publisher(s):
John Wiley & Sons Inc
List Price: $27.50

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Questions About This Book?

What version or edition is this?
This is the edition with a publication date of 1/30/2008.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Table of Contents

Introduction 1(6)
About This Book
1(1)
What You're Not to Read
2(1)
Foolish Assumptions
2(1)
How This Book Is Organised
3(2)
Part I: Getting Serious About eBay.co.uk
3(1)
Part II: Setting Up Shop
3(1)
Part III: Serious Business!
4(1)
Part IV: Your eBay.co.uk Admin
4(1)
Part V: The Part of Tens
4(1)
Icons Used in This Book
5(1)
Where to Go from Here
5(2)
Part I: Getting Serious About enay.co.uk 7(112)
Chapter 1: Using eBay.co.uk to Launch Your Business
9(20)
Getting Down to Business
9(4)
Choosing eBay.co.uk as a part-time money maker
10(2)
Jumping in with both feet: Making eBay.co.uk a full-time job
12(1)
Deciding What to Sell
13(6)
Turning your hobby into a business
14(2)
Including the whole family in the business
16(2)
Bringing your business to eBay.co.uk
18(1)
Getting Ready to Sell
19(5)
Computer hardware
19(1)
Connecting to the Internet
20(2)
Choosing your eBay.co.uk user ID
22(2)
Finding your eBay.co.uk feedback
24(1)
Making Your Auctions Run More Smoothly
24(5)
Software you can use
25(1)
Collecting the cash
26(1)
Home base: Your Web site
27(1)
Setting up your shop
28(1)
Chapter 2: eBay.co.uk Business Basics
29(22)
Choosing Where to Position Your Stuff
29(6)
Selling a car? Go eBay Motors UK
31(3)
Properties: Not quite an auction
34(1)
Fixed-Price Sales on eBay.co.uk
35(1)
Types of eBay Auctions
36(5)
Traditional auctions
36(1)
Dutch auctions
37(1)
Reserve price auctions
38(2)
Private auctions
40(1)
Running Your Auction
41(5)
Influencing the bidding
41(1)
Auction timing
42(2)
Marketing your auctions
44(1)
A second chance
45(1)
Listing Violations
46(5)
Listing policies
46(3)
Linking from your auctions
49(1)
Linking from your About Me page
50(1)
Chapter 3: Essential eBay.co.uk Tools
51(28)
My eBay
51(14)
All Buying
54(4)
All Selling
58(3)
All Favourites
61(2)
My Account
63(2)
The About Me Page
65(2)
eBay.co.uk Seller Services
67(12)
Bidder-management tools
67(3)
Feedback: Your permanent record
70(3)
The eBay.co.uk PowerSeller programme
73(2)
eBay.co.uk auction software
75(1)
eBay.co.uk fraud protection
75(1)
eBay.co.uk education
76(1)
eBay.co.uk Business Centre
76(1)
eBay.co.uk business registration service
77(2)
Chapter 4: Practising Safe Selling
79(24)
Is What You Want to Sell Legal?
80(6)
Prohibited items
81(1)
Questionable items
82(3)
Potentially infringing items
85(1)
Trading Violations
86(9)
When the competition doesn't play fair
87(3)
Baaad bidders
90(3)
Accessing contact details
93(2)
Taking Action: What to Do When Someone Breaks the Rules
95(8)
SquareTrade to the rescue
97(4)
eBay.co.uk's Safety Centre
101(2)
Chapter 5: Opening a Shop, Virtually
103(16)
Online Shops Galore
104(1)
Choosing Your eBay.co.uk Shop Name
105(1)
Setting Up Shop
106(4)
Improving Your Offering
110(7)
Shop design and marketing
111(4)
Managing your items
115(1)
Promotions
116(1)
Marketing Your Wares
117(1)
eBay.co.uk Shops versus Auctions
118(1)
Part II: Setting lip Shop 119(44)
Chapter 6: Stocking Your Shop
121(16)
Sourcing on a Budget
122(5)
Poundstretcher
122(1)
The Trader
122(1)
Cash & Carry
123(1)
Car boot sales
123(1)
Costco
123(1)
Garage Sales
124(1)
Going-Out-of-Business Sales
125(1)
Auctions
125(2)
Freebies
127(1)
Salvage: Liquidation Items, Unclaimed Freight, and Returns
128(5)
Items by the pallet
130(2)
Job lots
132(1)
Wholesale Merchandise by the Case
133(1)
Resale Items on eBay.co.uk
133(1)
Consignment Selling
134(3)
Chapter 7: Knowing Your Merchandise
137(10)
Benchmarking eBay.co.uk Rivals
138(5)
Advanced searching commands
139(2)
Using eBay.co.uk Advanced Search
141(2)
Useful Publications
143(1)
Online Sources of Information
144(1)
Web sites
144(1)
Online appraisals
145(1)
Authentication Services
145(2)
Chapter 8: Establishing a Base: Your Web Site
147(16)
Free Web Space a Good Place to Start
148(2)
Paying for Your Web Space
150(5)
UKFast.net
153(1)
Donhost.co.uk
153(2)
What's in a Web Site Name: Naming Your Baby
155(1)
Registering Your Domain Name (Before Someone Else Takes It)
156(2)
Marketing Your Web Site (More Visitors = More Business)
158(7)
Banner ad exchanges
158(2)
Getting your URL into a search engine
160(3)
Part III: Serious Business! 163(78)
Chapter 9: Software Built for Online Auctions
165(16)
Considering Tasks for Automation
166(9)
Setting up images for automatic FTP upload
166(2)
Setting up an auction photo gallery
168(1)
Sorting auction e-mail
169(1)
Automating end-of-auction e-mail
170(1)
Keeping inventory
170(1)
Generating HTML
170(1)
One-click re-listing and selling similar items
171(1)
Scheduling your listings for bulk upload
172(1)
Researching your statistics
172(2)
Photohosting
174(1)
Automating other tasks
174(1)
Managing Your Business with Online Resources and Software
175(6)
Online auction management sites
177(3)
Auction management software - Tarbo Lister
180(1)
Chapter 10: Money and Sense: Budgeting and Marketing Your Auctions
181(14)
Listing Your Items
182(1)
eBay.co.uk's Optional Listing Features
183(9)
Home-page featured auctions
184(2)
Featured Plus
186(1)
Subtitle
186(1)
Highlight option
187(1)
Listing Designer
187(1)
Boldface option
188(1)
View counter
188(1)
The gallery
189(2)
Buy It Now
191(1)
eBay.co.uk's Cut of the Action
192(3)
Insertion (listing) fees
192(2)
eBay.co.uk Final Value Fees
194(1)
Chapter 11: Jazzing Up Your Auctions
195(16)
Writing Winning Text
195(1)
Setting Up Your eBay.co.uk Photo Studio
196(8)
Digital camera
197(1)
Other studio equipment
198(2)
Props
200(4)
Taking Good Pictures
204(1)
Using a Scanner
205(1)
Image-Editing Software
206(1)
A Home for Your Images
206(4)
Free ISP space
207(1)
Auction management sites
207(1)
eBay.co.uk Picture Services
207(3)
HTML Made Easy
210(1)
Chapter 12: Providing Excellent Customer Service
211(8)
Providing a Homely Touch
211(2)
Communicating with Your Customers
213(6)
The initial inquiry
214(1)
The winner's notification letter
215(1)
The payment reminder
216(1)
The payment received and shipping notice
217(1)
The 'Your item is on its way' e-mail
218(1)
Chapter 13: Money Matters
219(14)
Big Deals Only: Banker's Draft
219(1)
Sign on the Line: Cheque and Postal Order
220(1)
Hold This for Me: Escrow Service
221(2)
I Take Plastic: Credit Cards
223(2)
Credit card payment services
223(2)
An Easy Way to Pay: PayPal
225(8)
Your very own merchant account
230(2)
The VeriSign Payment Services
232(1)
Chapter 14: Delivering on Your Promise
233(8)
Finding the Perfect Shipping Carrier
233(10)
Royal Mail
235(2)
DHL Parcel2go
237(4)
Part IV: Your eBay.co.uk Admin 241(34)
Chapter 15: Going Legit
243(6)
Types of Businesses
244(3)
Sole trader
244(1)
Partnership
245(1)
Limited company
245(1)
Corporation
246(1)
Taking Care of Regulatory Details
247(2)
Health & Safety
247(1)
Privacy laws
247(1)
Product descriptions
248(1)
Online contracts
248(1)
Chapter 16: Practising Safe and Smart Record-Keeping
249(18)
Keeping the Books: Basics That Get You Started
249(2)
Records Her Majesty May Want to See
251(3)
Supporting information
252(2)
How long should you keep your records?
254(1)
Bookkeeping Software
254(1)
QuickBooks: Making Bookkeeping Simple
255(12)
QuickBooks Pro
256(1)
QuickBooks EasyStep Interview
257(2)
QuickBooks chart of accounts
259(8)
Chapter 17: Building an eBay.co.uk Back Office
267(8)
The Warehouse: Organising Your Space
267(2)
Shelving your profits
268(1)
Box 'em or bag 'em?
268(1)
Inventory: Keeping Track of What You Have and Where You Keep it
269(1)
The Shipping Department: Packin' It Up
270(3)
Packaging clean up
270(1)
Packing materials
271(2)
Packaging - the heart of the matter
273(1)
The Post Room: Sendin' It Out
273(2)
Part V: The Part of Tens 275(24)
Chapter 18: Ten Successful (and Happy) eBay Sellers and Their Stories
277(14)
Rockem Music
277(2)
Abovethemall
279(1)
Incentive
280(1)
Bubblefast
281(2)
iPosters
283(1)
McMedia DVD
284(1)
Melrose_Stamp
285(1)
Noblespirit
286(2)
PreservationPublishing
288(1)
Vinyl Tap
289(2)
Chapter 19: Ten Strategies to Sell Your Stuff Successfully
291(12)
Take Great Pictures
291(2)
Assessing Your Market Will It Sell?
293(1)
Assessing Yourself (Can You Do It?)
293(1)
Setting Perfect Pricing
294(1)
Describing Your Items
294(1)
Anything to Add?
295(1)
Making 'em Pay Up
296(1)
Packaging Precious Products
296(1)
Keep Communicating
297(1)
Sell Everything for 1
297(2)
Appendix A: Glossary 299(4)
Appendix B: The Hows and Whys of a Home Network 303(10)
Variations of a Home Network
304(7)
Powerline network
305(1)
Home phoneline
306(3)
Hooking up with wireless
309(2)
Internet Security and Your Home Network
311(2)
Firewall software
312(1)
Antivirus software
312(1)
Index 313


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