Starting a Business on Ebay.Co.UK for Dummies

by Collier, Marsha; Matthews, Dan

ISBN13:

9780470026663

ISBN10:

0470026669

Format:

Paperback

Pub. Date:

1/30/2008

Publisher(s):

John Wiley & Sons Inc

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What version or edition is this?

This is the edition with a publication date of 1/30/2008.

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Introduction

(6)

About This Book

(1)

What You're Not to Read

(1)

Foolish Assumptions

(1)

How This Book Is Organised

(2)

Part I: Getting Serious About eBay.co.uk

(1)

Part II: Setting Up Shop

(1)

Part III: Serious Business!

(1)

Part IV: Your eBay.co.uk Admin

(1)

Part V: The Part of Tens

(1)

Icons Used in This Book

(1)

Where to Go from Here

(2)

Part I: Getting Serious About enay.co.uk

(112)

Chapter 1: Using eBay.co.uk to Launch Your Business

(20)

Getting Down to Business

(4)

Choosing eBay.co.uk as a part-time money maker

(2)

Jumping in with both feet: Making eBay.co.uk a full-time job

(1)

Deciding What to Sell

(6)

Turning your hobby into a business

(2)

Including the whole family in the business

(2)

Bringing your business to eBay.co.uk

(1)

Getting Ready to Sell

(5)

Computer hardware

(1)

Connecting to the Internet

(2)

Choosing your eBay.co.uk user ID

(2)

Finding your eBay.co.uk feedback

(1)

Making Your Auctions Run More Smoothly

(5)

Software you can use

(1)

Collecting the cash

(1)

Home base: Your Web site

(1)

Setting up your shop

(1)

Chapter 2: eBay.co.uk Business Basics

(22)

Choosing Where to Position Your Stuff

(6)

Selling a car? Go eBay Motors UK

(3)

Properties: Not quite an auction

(1)

Fixed-Price Sales on eBay.co.uk

(1)

Types of eBay Auctions

(5)

Traditional auctions

(1)

Dutch auctions

(1)

Reserve price auctions

(2)

Private auctions

(1)

Running Your Auction

(5)

Influencing the bidding

(1)

Auction timing

(2)

Marketing your auctions

(1)

A second chance

(1)

Listing Violations

(5)

Listing policies

(3)

Linking from your auctions

(1)

Linking from your About Me page

(1)

Chapter 3: Essential eBay.co.uk Tools

(28)

My eBay

(14)

All Buying

(4)

All Selling

(3)

All Favourites

(2)

My Account

(2)

The About Me Page

(2)

eBay.co.uk Seller Services

(12)

Bidder-management tools

(3)

Feedback: Your permanent record

(3)

The eBay.co.uk PowerSeller programme

(2)

eBay.co.uk auction software

(1)

eBay.co.uk fraud protection

(1)

eBay.co.uk education

(1)

eBay.co.uk Business Centre

(1)

eBay.co.uk business registration service

(2)

Chapter 4: Practising Safe Selling

(24)

Is What You Want to Sell Legal?

(6)

Prohibited items

(1)

Questionable items

(3)

Potentially infringing items

(1)

Trading Violations

(9)

When the competition doesn't play fair

(3)

Baaad bidders

(3)

Accessing contact details

(2)

Taking Action: What to Do When Someone Breaks the Rules

(8)

SquareTrade to the rescue

(4)

eBay.co.uk's Safety Centre

101

(2)

Chapter 5: Opening a Shop, Virtually

103

(16)

Online Shops Galore

104

(1)

Choosing Your eBay.co.uk Shop Name

105

(1)

Setting Up Shop

106

(4)

Improving Your Offering

110

(7)

Shop design and marketing

111

(4)

Managing your items

115

(1)

Promotions

116

(1)

Marketing Your Wares

117

(1)

eBay.co.uk Shops versus Auctions

118

(1)

Part II: Setting lip Shop

119

(44)

Chapter 6: Stocking Your Shop

121

(16)

Sourcing on a Budget

122

(5)

Poundstretcher

122

(1)

The Trader

122

(1)

Cash & Carry

123

(1)

Car boot sales

123

(1)

Costco

123

(1)

Garage Sales

124

(1)

Going-Out-of-Business Sales

125

(1)

Auctions

125

(2)

Freebies

127

(1)

Salvage: Liquidation Items, Unclaimed Freight, and Returns

128

(5)

Items by the pallet

130

(2)

Job lots

132

(1)

Wholesale Merchandise by the Case

133

(1)

Resale Items on eBay.co.uk

133

(1)

Consignment Selling

134

(3)

Chapter 7: Knowing Your Merchandise

137

(10)

Benchmarking eBay.co.uk Rivals

138

(5)

Advanced searching commands

139

(2)

Using eBay.co.uk Advanced Search

141

(2)

Useful Publications

143

(1)

Online Sources of Information

144

(1)

Web sites

144

(1)

Online appraisals

145

(1)

Authentication Services

145

(2)

Chapter 8: Establishing a Base: Your Web Site

147

(16)

Free Web Space — a Good Place to Start

148

(2)

Paying for Your Web Space

150

(5)

UKFast.net

153

(1)

Donhost.co.uk

153

(2)

What's in a Web Site Name: Naming Your Baby

155

(1)

Registering Your Domain Name (Before Someone Else Takes It)

156

(2)

Marketing Your Web Site (More Visitors = More Business)

158

(7)

Banner ad exchanges

158

(2)

Getting your URL into a search engine

160

(3)

Part III: Serious Business!

163

(78)

Chapter 9: Software Built for Online Auctions

165

(16)

Considering Tasks for Automation

166

(9)

Setting up images for automatic FTP upload

166

(2)

Setting up an auction photo gallery

168

(1)

Sorting auction e-mail

169

(1)

Automating end-of-auction e-mail

170

(1)

Keeping inventory

170

(1)

Generating HTML

170

(1)

One-click re-listing and selling similar items

171

(1)

Scheduling your listings for bulk upload

172

(1)

Researching your statistics

172

(2)

Photohosting

174

(1)

Automating other tasks

174

(1)

Managing Your Business with Online Resources and Software

175

(6)

Online auction management sites

177

(3)

Auction management software - Tarbo Lister

180

(1)

Chapter 10: Money and Sense: Budgeting and Marketing Your Auctions

181

(14)

Listing Your Items

182

(1)

eBay.co.uk's Optional Listing Features

183

(9)

Home-page featured auctions

184

(2)

Featured Plus

186

(1)

Subtitle

186

(1)

Highlight option

187

(1)

Listing Designer

187

(1)

Boldface option

188

(1)

View counter

188

(1)

The gallery

189

(2)

Buy It Now

191

(1)

eBay.co.uk's Cut of the Action

192

(3)

Insertion (listing) fees

192

(2)

eBay.co.uk Final Value Fees

194

(1)

Chapter 11: Jazzing Up Your Auctions

195

(16)

Writing Winning Text

195

(1)

Setting Up Your eBay.co.uk Photo Studio

196

(8)

Digital camera

197

(1)

Other studio equipment

198

(2)

Props

200

(4)

Taking Good Pictures

204

(1)

Using a Scanner

205

(1)

Image-Editing Software

206

(1)

A Home for Your Images

206

(4)

Free ISP space

207

(1)

Auction management sites

207

(1)

eBay.co.uk Picture Services

207

(3)

HTML Made Easy

210

(1)

Chapter 12: Providing Excellent Customer Service

211

(8)

Providing a Homely Touch

211

(2)

Communicating with Your Customers

213

(6)

The initial inquiry

214

(1)

The winner's notification letter

215

(1)

The payment reminder

216

(1)

The payment received and shipping notice

217

(1)

The 'Your item is on its way' e-mail

218

(1)

Chapter 13: Money Matters

219

(14)

Big Deals Only: Banker's Draft

219

(1)

Sign on the Line: Cheque and Postal Order

220

(1)

Hold This for Me: Escrow Service

221

(2)

I Take Plastic: Credit Cards

223

(2)

Credit card payment services

223

(2)

An Easy Way to Pay: PayPal

225

(8)

Your very own merchant account

230

(2)

The VeriSign Payment Services

232

(1)

Chapter 14: Delivering on Your Promise

233

(8)

Finding the Perfect Shipping Carrier

233

(10)

Royal Mail

235

(2)

DHL Parcel2go

237

(4)

Part IV: Your eBay.co.uk Admin

241

(34)

Chapter 15: Going Legit

243

(6)

Types of Businesses

244

(3)

Sole trader

244

(1)

Partnership

245

(1)

Limited company

245

(1)

Corporation

246

(1)

Taking Care of Regulatory Details

247

(2)

Health & Safety

247

(1)

Privacy laws

247

(1)

Product descriptions

248

(1)

Online contracts

248

(1)

Chapter 16: Practising Safe and Smart Record-Keeping

249

(18)

Keeping the Books: Basics That Get You Started

249

(2)

Records Her Majesty May Want to See

251

(3)

Supporting information

252

(2)

How long should you keep your records?

254

(1)

Bookkeeping Software

254

(1)

QuickBooks: Making Bookkeeping Simple

255

(12)

QuickBooks Pro

256

(1)

QuickBooks EasyStep Interview

257

(2)

QuickBooks chart of accounts

259

(8)

Chapter 17: Building an eBay.co.uk Back Office

267

(8)

The Warehouse: Organising Your Space

267

(2)

Shelving your profits

268

(1)

Box 'em or bag 'em?

268

(1)

Inventory: Keeping Track of What You Have and Where You Keep it

269

(1)

The Shipping Department: Packin' It Up

270

(3)

Packaging clean up

270

(1)

Packing materials

271

(2)

Packaging - the heart of the matter

273

(1)

The Post Room: Sendin' It Out

273

(2)

Part V: The Part of Tens

275

(24)

Chapter 18: Ten Successful (and Happy) eBay Sellers and Their Stories

277

(14)

Rockem Music

277

(2)

Abovethemall

279

(1)

Incentive

280

(1)

Bubblefast

281

(2)

iPosters

283

(1)

McMedia DVD

284

(1)

Melrose_Stamp

285

(1)

Noblespirit

286

(2)

PreservationPublishing

288

(1)

Vinyl Tap

289

(2)

Chapter 19: Ten Strategies to Sell Your Stuff Successfully

291

(12)

Take Great Pictures

291

(2)

Assessing Your Market — Will It Sell?

293

(1)

Assessing Yourself (Can You Do It?)

293

(1)

Setting Perfect Pricing

294

(1)

Describing Your Items

294

(1)

Anything to Add?

295

(1)

Making 'em Pay Up

296

(1)

Packaging Precious Products

296

(1)

Keep Communicating

297

(1)

Sell Everything for £1

297

(2)

Appendix A: Glossary

299

(4)

Appendix B: The Hows and Whys of a Home Network

303

(10)

Variations of a Home Network

304

(7)

Powerline network

305

(1)

Home phoneline

306

(3)

Hooking up with wireless

309

(2)

Internet Security and Your Home Network

311

(2)

Firewall software

312

(1)

Antivirus software

312

(1)

Index

313

Starting a Business on Ebay.Co.UK for Dummies

9780470026663

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