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Joel Elad operates NewComix.com, an online business he began in 1998, and contributes to Entrepreneur magazine and SmartBiz.com.
Book I: Online Business Basics 7
Chapter 1: Starting from Scratch 9
Chapter 2: Turning Internet Dreams into Reality 17
Chapter 3: Getting Real: Creating a Usable Business Plan 31
Chapter 4: Finding Money to Fund Your Online Start-Up 39
Chapter 5: Creating Policies to Protect Your Web Site and Your Customers 57
Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency 67
Book II: Legal and Accounting 83
Chapter 1: Minding the Law 85
Chapter 2: Choosing the Right Foundation — from Partnerships to Corporations 95
Chapter 3: The Trademark-and-Copyright Two-Step 103
Chapter 4: Accounting for Taxes (and Then Some) 111
Book III: Web Site Design 133
Chapter 1: What's in a (Domain) Name? 135
Chapter 2: Designing Customer-Friendly Sites 149
Chapter 3: Building a Site without Spending a Fortune 165
Chapter 4: Finding the Host with the Most 187
Chapter 5: Writing Content that Search Engines Want to See 195
Chapter 6: Lights, Camera, Action! Taking Your Site Live 205
Book IV: Online and Operating 213
Chapter 1: Determining Your Revenue Model 215
Chapter 2: Making Money with Affi liate Programs 239
Chapter 3: Turning Information into Profit, from e-Books to Webinars 249
Chapter 4: Paying with the Right Payment Options 263
Chapter 5: Putting the (Shopping) Cart before the Horse 273
Chapter 6: Taking Inventory 285
Chapter 7: Fulfilling Expectations and Orders 293
Book V: Internet Security 315
Chapter 1: Understanding Security and Your Risks 317
Chapter 2: Developing a Security Plan 329
Chapter 3: Attacked! What to Expect from the Net-Thief 341
Chapter 4: Securing Your Site and Your Business 355
Chapter 5 : Overcoming Security Concerns in the Wireless World 365
Book VI: Boosting Sales 373
Chapter 1: Driving Traffic, Driving Sales 375
Chapter 2: Special-Edition Public Relations for the Web 383
Chapter 3: Web Marketing at Work 397
Chapter 4: Converting Browsers to Buyers 423
Chapter 5: Analyzing and Monitoring Your Customers 445
Chapter 6: Mastering Search Engines, Optimization, and Rankings 469
Book VII: Retail to E-Tail 491
Chapter 1: Knowing When to Put Your Store Online 493
Chapter 2: Understanding the Differences between In-Store and Online Customers 507
Chapter 3: Window Dressing for the Online Display 515
Chapter 4: Making In-Store Customers Loyal Online Shoppers 523
Chapter 5: Expanding Close to Home with Localization and Mobile Marketing 531
Chapter 6: Troubleshooting the Transition to E-Tail 543
Book VIII: Storefront Selling 553
Chapter 1: Instant E-Commerce with Storefronts 555
Chapter 2: Mastering the Amazon 563
Chapter 3: Let's Hear It for Yahoo! 577
Chapter 4: Making eBay THE Way 593
Chapter 5: New Storefronts, New Opportunities 613
Book IX: Fundraising Sites 633
Chapter 1: Raining Donations: Why Not-for-Profit Is Big Business Online 635
Chapter 2: Adding Online Moneymakers to an Existing Site 643
Chapter 3: Getting the Donor Base to Come to You 659
Chapter 4: More Online Marketing Strategies for Nonprofits 669
Chapter 5: Legal Considerations for Nonprofit Organizations 679
Book X: Niche E-Commerce 687
Chapter 1: Discovering Niche Markets 689
Chapter 2: Identifying Niche Markets That Keep Paying: Kids, Boomers, Pets, and More 695
Chapter 3: Blogging for Profit 711
Chapter 4: Learning to Spot and Capitalize on E-commerce Trends 727
Book XI: E-Commerce Advanced 737
Chapter 1: Overhauling Your Business 739
Chapter 2: Redesigning to Win New Customers 749
Chapter 3: Expanding Products to Increase Stagnant Sales 765
Chapter 4: Nurturing (and Bringing Back) Customers 775
Chapter 5: Revisiting Marketing Strategies 785
Chapter 6: Hiring Experts to Get Business Rolling Again 803
Chapter 7: Transitioning a Small Site into Big Business 815
Index 829
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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