Starting an Online Business For Dummies

by Holden, Greg

• ISBN13: 9780470602102
• ISBN10: 0470602104
• Edition: 6th
• Format: Paperback
• Copyright: 2010-07-13
• Publisher: For Dummies

Summary

The nuts-and-bolts for building your own online business and making it succeed

Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help.

Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape.

-Dives into all aspects of starting and establishing an online business, including the very latest big trends

-Highlights business issues that are of particular concern to online businesses

-Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more

-Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs

-Shows you specific types and examples of successful online businesses

-Provides the latest on B2B Web site suppliers, such as AliBaba.com

-Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

Author Biography

Greg Holden is the founder of Stylus Media, which specializes in creating Web pages for small businesses. He is the author of nearly 50 books on computers and the Internet that provide readers with the knowledge, skills, and tools they need to expand their operations into the Internet.

Table of Contents

Introduction

Launching Your Online Business

What's New: The Latest Tools and Strategies for Your Online Business

Opening Your Own Online Business in Ten Easy Steps

Choosing and Equipping Your New E-Business

Selecting Your E-Commerce Host and Design Tools

Establishing and Organizing Your Online Business

Organizing Your Business Presence and Attracting Customers

Making Shopping Easy on Your E-Commerce Site

Accepting Payments

Providing Customer Service with a Virtual Smile

Sourcing Worldwide for Your Business

Building Traffic through Social Networking and More

Advertising and Publicity: The Basics

Search Engine Optimization

Selling on Craigslist, Amazon.com, and CafePress

Expanding beyond Your Own Web Site

Running a Business with Online Auctions

Taking Advantage of Google's Tools

Spreading the Word on Facebook, Twitter, and Blogs

Keeping Your Business Legal And Fiscally Responsible

Keeping It All Legal

Online Business Accounting Tools

The Part of Tens

Ten Must-Have Features for Your Web Site

Ten E-Commerce Marketplaces Worth Exploring

Index

Table of Contents provided by Publisher. All Rights Reserved.