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9780470829905

Startup Asia : Top Strategies for Cashing in on Asia's Innovation Boom

by ;
  • ISBN13:

    9780470829905

  • ISBN10:

    0470829907

  • Format: Hardcover
  • Copyright: 2011-10-25
  • Publisher: Wiley

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Summary

Find out where the new innovation hot spots are, what the next consumer waves will be, and where to catch them Asia's innovation hot spots are fast emerging as first-choice destinations for bright, young entrepreneurs. From Taiwan to Singapore, technology center hubs are forming to rival the original Silicon Valley. Startup Asia gives you a close-up look at the key growth trends shaping entrepreneurship in China and India, plus the new frontier market of Vietnam. High-profile Forbes contributor, Rebecca Fannin, shows how entrepreneurs and investors can start up in Asia and go global. She provides a first-hand, on-the-ground tour of the new technology centers that are gaining momentum all over Asia. Interviews with the most successful venture capitalists and entrepreneurs reveal their winning strategies and show how a new generation of entrepreneurs in China and India are no longer looking to the West for their cues-they are crafting their own local business models and success strategies. "The opportunity is now. In a few years, it will be too late." So says Kai-Fu Lee, the former president of Google China, now president of Innovation Works. Lee advises budding tech stars to "Go East". You couldn't ask for a better guide for your trek into the new frontier than Startup Asia.

Author Biography

Rebecca A. Fannin is the author of Silicon Dragon (McGraw-Hill, 2008), a contributor to Forbes, and a consultant and public speaker. Her news and events group, Silicon Asia, www.siliconasiainvest.com, publishes e-newsletters and research, and develops conferences in tech hotspots. Since 1992, she has been reporting on innovation, technology and emerging economies. A former international editor at Red Herring, the Pulitzer-owned International Business, AdAge and the Asian Venture Capital Journal, Rebecca has also contributed to Inc., Worth, Fast Company, Chief Executive, The Deal, and Harvard Business Review and has appeared as a commentator on Fox Business News, Sky TV and CCTV. She has lectured at several universities, including Yale, Columbia and Harvard and her speaking engagements include the Asia Society, World Affairs Council, Overseas Press Club, the Foreign Correspondents Club, World Affairs Forum, the Northwest China Council, Vancouver Trade Club and Harvard Club. Rebecca has also consulted for KPMG, Econsultancy and Sony Ericsson among others and has testified as an expert witness on China’s Internet before a U.S.-China Trade Commission in Washington D.C. Originally from Lancaster, Ohio, Rebecca resides in New York City and San Francisco. She enjoys frequent reporting trips to China, India and other emerging markets.

Table of Contents

Foreword
Introductionp. 1
Asia's Hotspots of Innovationp. 9
China's Next Generation Tech Starsp. 11
India Emerges to Narrow the Gapp. 47
Vietnam: The Next Frontierp. 77
Road Map to Hot Sectorsp. 101
Catch the Mobile Boomp. 103
Get In on the Cleantech Boomp. 115
Ride the Consumer Wavep. 131
Create a Niche in a Proven Sector: Outsourcingp. 143
Toolbox for Success Strategiesp. 151
Tap into Government Incubatorsp. 153
Become the Next Twitter, LinkedIn, or Groupon for Asiap. 167
Originate a Breakthrough Discoveryp. 179
Take Your Startup Public on the NYSE or NASDAQp. 189
Go Global from Asia 203 Afterwordp. 213
Acknowledgmentsp. 215
Notesp. 219
About the Authorp. 229
Indexp. 231
Table of Contents provided by Publisher. All Rights Reserved.

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