Startup Guide to Guerrilla Marketing A Simple Battle Plan For Boosting Profits

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 1/1/2008
  • Publisher: Entrepreneur Press

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How to Get Started with Guerrilla Marketing"Jay is a genius. Now you can be one too. Just do what he and Jeannie say, don't tell anyone where you got the ideas and you're in. On the other hand, that would be selfish. Time to tell everyone you know what an amazing resource you're getting..."-Seth Godin, author ofMeatball Sundae"The Guerrilla Marketing series has gained the well deserved trust of millions of followers worldwide who have benefited greatly from its wisdom. Now comes theStartup Guide to Guerrilla Marketingthat will enable readers everywhere to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. This is a wonderful book from equally wonderful people."-Stephen M.R. Covey, author ofThe Speed of Trust: The One Thing That Changes Everything"If you are starting a business on a tight budget, this book is for you! The Father of Guerrilla Marketing reveals dozens of high impact, low-cost strategies for getting new customers using time, energy and imagination. If you want to start making money from your new business, get this book!" -Mitch Meyerson, founder of Guerrilla Marketing Coaching"Sit down, buckle your seat belt and be prepared to succeed. With this book you no longer have excuses to fail but a system to succeed. ThisStartupp Guide to Guerrilla Marketingis consistently unique and stimulating and provides unquestionable value to all who pick it up, peruse it and use it. " -Al Lautenslager, bestselling co-author ofGuerrilla Marketing in 30 Days"Forget the retired business executives with the firm handshakes and the sincere eye contact. Forget the SBA. Forget the seminar speakers with the expensive haircuts and the million-dollar smiles. If you want the best, most proven, most widely used and easiest-to-implement advice in the world on how to market a startup business, go no further than Jay andJeannie Levinson's new book. They know what really works, and you need to know what they are so generously willing to share with you."-David Garfinkel, author ofAdvertising Headlines That Make You Rich

Author Biography

Jay Conrad Levinson is the father of guerrilla marketing,the bestselling marketingseries in history, as well as 55 otherbusiness books. His books have soldmore than 14 million copiesworldwide and have been translatedinto 39 languages. He is thechairman of Guerrilla MarketingInternational.

Jeannie Levinson isthe president of GuerrillaMarketing International and cofounderof the Guerrilla MarketingAssociation.With decades of salesand marketing experience, she is asought-after consultant,workshopleader and radio interviewee.

Table of Contents

Where to Startp. 1
The Personality of a Guerrilla Marketerp. 7
Guerrilla Marketing Yourselfp. 25
The High-Powered Weapon in Your Officep. 35
Marketing Face to Facep. 43
The Top Ten Attributes of a Guerrilla Marketerp. 55
The Top Ten Attitudes of a Guerrilla Marketerp. 71
Guerrilla Marketing Definedp. 85
The Research You Must Dop. 105
Writing a Benefits Listp. 117
Developing a Memep. 123
Selecting Your Guerrilla Marketing Weaponsp. 135
Creating a Seven-Sentence Guerrilla Marketing Planp. 147
Planning a Guerrilla Marketing Calendarp. 159
Establishing a Web Sitep. 163
Fusion Marketingp. 193
Launching Your Attackp. 201
Maintaining Your Campaignp. 205
Keeping Trackp. 211
Improving Your Marketingp. 215
Putting It All Togetherp. 221
Succeeding with a Guerrilla Marketing Attackp. 241
Table of Contents provided by Blackwell. All Rights Reserved.

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