What is included with this book?
Preface | p. vii |
How to Put Half of Your Client's Brain to Sleep | |
Why Statistics Don't Sell and Stories Do | p. 3 |
Learning to Speak the Language of the Right Brain | p. 16 |
What's Your Gut Feeling? How Decisions Really Get Made | p. 27 |
Becoming a Better Storyseller | |
Reading and Leading Others: The 30-Second Body Language Read | p. 45 |
How Socrates Can Help You Reach Your Sales Quota: Getting Others to Tell Their Story | p. 54 |
How Self-Deprecation and Wit Will Get You Further Than Self-Promotion | p. 76 |
Making the Intuitive Leap with Your Client | p. 86 |
Using Analogies and Metaphors to Move Your Clients and Products | p. 98 |
Storyselling in Desirable Markets | |
Telling the Story of the Affluent | p. 109 |
Telling the Story of the 65+ | p. 135 |
Telling the Woman's Story | p. 160 |
Let Me Tell You a Story | |
The Metaphorical Magic of Warren Buffett | p. 181 |
Let Me Tell You a Story: Storyselling Illustrations, Analogies, and Metaphors | p. 201 |
Index | p. 243 |
Table of Contents provided by Syndetics. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.