9780240824116

Storytelling Across Worlds: Transmedia for Creatives and Producers

by ;
  • ISBN13:

    9780240824116

  • ISBN10:

    0240824113

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 2013-02-25
  • Publisher: Focal Press

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

Transmedia is a practical primer on the conceptualization, structuring, writing, execution, management, and marketing of a transmedia property that exists in multiple forms of media and shares a single interwoven story. Thus far, creatives and producers have focused on single areas of production-motion pictures, television, or video games. For those who are going to participate in or supervise the creation of a transmedia property, a minimum understanding of all the important media is required. Transmedia provides readers with the solid foundation they need.

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