I. OPENING PERSPECTIVES.
1. Brands and Brand Management.II. BUILDING BRAND EQUITY.
3. Brand Positioning and Valves.III. MEASURING BRAND EQUITY.
8. Developing Brand Equity Measurement and Management System.IV. MANAGING BRAND EQUITY.
11. Design and Implementing Branding Strategies.APPLICATIONS.
15. Closing Observations.The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.