Strategic Business Communication An Integrated, Ethical Approach (with InfoTrac)

by Walker, Robyn

• ISBN13: 9780324300819
• ISBN10: 0324300816
• Edition: 1st
• Format: Paperback
• Copyright: 2005-09-06
• Publisher: South-Western College Pub

Summary

Succeed in the business world and this course with STRATEGIC BUSINESS COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking, Responsible Communication, and In Your World boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course.

Table of Contents

Communication Strategy	2	(22)
Why Studying Communication Is Important	3	(16)
Models of Communication	5	(3)
The Challenges of Dialogic Communication	8	(3)
Dialogic Communication and Strategy	11	(4)
The Elements of Message Formulation	15	(4)
Chapter Summary	19	(5)
The Purposes of Business Communication	24	(28)
Communicating to Inform	26	(1)
Communicating to Persuade	26	(4)
Communicating to Convey Goodwill	30	(3)
Communicating to Establish Credibility	33	(10)
Expertise and Competence	34	(2)
Personal Ethics and Integrity	36	(4)
Emotional Control	40	(2)
Developing a Professional Image	42	(1)
Self-Awareness and Communication	43	(4)
Types of Messages	47	(1)
Chapter Summary	48	(4)
Audience Analysis	52	(22)
Audience Demographics	54	(8)
Audience Knowledge	55	(1)
Audience Interests and Attitudes	55	(1)
Audience Concerns and Questions	56	(1)
The Audience's Relationship with You	57	(2)
Discrimination	59	(1)
Self-monitoring	60	(1)
Power	61	(1)
Types of Business Audiences	62	(3)
Managerial Audiences	63	(1)
Non-Expert Audiences	63	(1)
Expert Audiences	64	(1)
International or Multicultural Audiences	64	(1)
Mixed Audiences	64	(1)
Audience-Centered Messages	65	(4)
Chapter Summary	69	(5)
Channels of Communication	74	(44)
Organizational Communication	75	(6)
Context and Environment	76	(1)
Organizational Structure and Culture	77	(3)
Formal Communication Networks	80	(1)
Informal Communication Networks	81	(1)
Channels and the Basic Communication Model	81	(1)
Choosing a Communication Channel and Medium	82	(5)
Richness vs. Leanness	83	(1)
Need for Interpretation	84	(1)
Speed of Establishing Contact	84	(1)
Time Required for Feedback	85	(1)
Cost	85	(1)
Amount of Information Conveyed	86	(1)
Need for a Permanent Record	86	(1)
Control over the Message	86	(1)
Small-Group Communication	87	(20)
Forming Groups	89	(2)
Group Roles	91	(1)
Group Member Relations	92	(2)
Stages of Group Development	94	(1)
The Effects of Group Cohesion	94	(2)
Sources of Influence Within a Group	96	(1)
Group Performance	97	(2)
Group Decision Making	99	(2)
Sources of Group Conflict	101	(6)
Meeting Management	107	(5)
Types of Meetings	107	(1)
Steps in Meeting Management	108	(4)
Chapter Summary	112	(6)
Organization	118	(26)
Meeting Your Audience's Needs	119	(3)
Establishing Your Credibility	122	(2)
The Process of Creating Audience-Centered Messages	124	(3)
Developing Good Organization	127	(9)
Before You Communicate	127	(1)
The Beginning	128	(3)
The Middle	131	(3)
The End	134	(2)
Organizing Persuasive Messages	136	(4)
Using the AIDA Approach	137	(1)
Dealing with Difficult Audiences	137	(3)
Chapter Summary	140	(4)
Content	144	(28)
Content of an Informative Message	146	(1)
Content of a Negative or ``Bad News'' Message	146	(4)
Content of a Persuasive Message	150	(10)
Basic Components of a Persuasive Message	154	(2)
Types of Persuasive Appeals	156	(3)
Quality of Evidence	159	(1)
Challenges to Ethical, Logical Persuasion	160	(5)
Thinking Styles	160	(2)
Perceptual Mindsets	162	(2)
Persuasive Fallacies	164	(1)
Content of Oral Presentations	165	(2)
Chapter Summary	167	(5)
Verbal, Vocal, and Nonverbal Expression	172	(34)
Verbal Expression in Writing	174	(3)
Vocal Delivery in Oral Messages	177	(3)
Nonverbal Expression in Oral Messages	180	(4)
Bodily Movement and Facial Expression	180	(1)
Bodily Appearance	181	(1)
Space	182	(1)
Time	182	(1)
Touching	183	(1)
Clothing and Other Artifacts	183	(1)
Nonverbal Communication in Oral Presentations	184	(6)
Preparing for Your Presentation	186	(1)
Reducing Presentation Anxiety	187	(1)
Handling Question-and-Answer Sessions	188	(2)
Employment Interviews	190	(6)
Preparing for Employment Interviews	191	(3)
Performing the Employment Interview	194	(2)
Effective Listening	196	(6)
Listening Styles	196	(1)
Listening Types	197	(2)
Verbal Strategies for Effective Listening	199	(2)
Nonverbal Strategies for Effective Listening	201	(1)
Chapter Summary	202	(4)
Visual Impression	206	(25)
Visual Impression in Written Messages	207	(11)
Overall Appearance	208	(1)
Format	208	(5)
Use of Space	213	(1)
Font Choice	214	(1)
Use of Headings	214	(2)
Use of Lists	216	(2)
Visual Impression in Oral Presentations	218	(4)
Organizing PowerPoint Presentations	218	(1)
Designing PowerPoint Presentations	219	(2)
Using PowerPoint Slides	221	(1)
Use of Graphics	222	(5)
Graphs	222	(1)
Tables	223	(1)
Diagrams and Drawings	224	(2)
Integrating Graphics into Text	226	(1)
Chapter Summary	227	(4)
References	231	(8)
Glossary	239	(4)
Index	243