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Strategic Business Communication : An Integrated, Ethical Approach,9780324300819
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Strategic Business Communication : An Integrated, Ethical Approach

by
Edition:
1st
ISBN13:

9780324300819

ISBN10:
0324300816
Media:
Paperback
Pub. Date:
9/6/2005
Publisher(s):
Cengage Learning
List Price: $139.00
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Summary

Succeed in the business world and this course with STRATEGIC BUSINESS COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking, Responsible Communication, and In Your World boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course.

Table of Contents

Communication Strategy
2(22)
Why Studying Communication Is Important
3(16)
Models of Communication
5(3)
The Challenges of Dialogic Communication
8(3)
Dialogic Communication and Strategy
11(4)
The Elements of Message Formulation
15(4)
Chapter Summary
19(5)
The Purposes of Business Communication
24(28)
Communicating to Inform
26(1)
Communicating to Persuade
26(4)
Communicating to Convey Goodwill
30(3)
Communicating to Establish Credibility
33(10)
Expertise and Competence
34(2)
Personal Ethics and Integrity
36(4)
Emotional Control
40(2)
Developing a Professional Image
42(1)
Self-Awareness and Communication
43(4)
Types of Messages
47(1)
Chapter Summary
48(4)
Audience Analysis
52(22)
Audience Demographics
54(8)
Audience Knowledge
55(1)
Audience Interests and Attitudes
55(1)
Audience Concerns and Questions
56(1)
The Audience's Relationship with You
57(2)
Discrimination
59(1)
Self-monitoring
60(1)
Power
61(1)
Types of Business Audiences
62(3)
Managerial Audiences
63(1)
Non-Expert Audiences
63(1)
Expert Audiences
64(1)
International or Multicultural Audiences
64(1)
Mixed Audiences
64(1)
Audience-Centered Messages
65(4)
Chapter Summary
69(5)
Channels of Communication
74(44)
Organizational Communication
75(6)
Context and Environment
76(1)
Organizational Structure and Culture
77(3)
Formal Communication Networks
80(1)
Informal Communication Networks
81(1)
Channels and the Basic Communication Model
81(1)
Choosing a Communication Channel and Medium
82(5)
Richness vs. Leanness
83(1)
Need for Interpretation
84(1)
Speed of Establishing Contact
84(1)
Time Required for Feedback
85(1)
Cost
85(1)
Amount of Information Conveyed
86(1)
Need for a Permanent Record
86(1)
Control over the Message
86(1)
Small-Group Communication
87(20)
Forming Groups
89(2)
Group Roles
91(1)
Group Member Relations
92(2)
Stages of Group Development
94(1)
The Effects of Group Cohesion
94(2)
Sources of Influence Within a Group
96(1)
Group Performance
97(2)
Group Decision Making
99(2)
Sources of Group Conflict
101(6)
Meeting Management
107(5)
Types of Meetings
107(1)
Steps in Meeting Management
108(4)
Chapter Summary
112(6)
Organization
118(26)
Meeting Your Audience's Needs
119(3)
Establishing Your Credibility
122(2)
The Process of Creating Audience-Centered Messages
124(3)
Developing Good Organization
127(9)
Before You Communicate
127(1)
The Beginning
128(3)
The Middle
131(3)
The End
134(2)
Organizing Persuasive Messages
136(4)
Using the AIDA Approach
137(1)
Dealing with Difficult Audiences
137(3)
Chapter Summary
140(4)
Content
144(28)
Content of an Informative Message
146(1)
Content of a Negative or ``Bad News'' Message
146(4)
Content of a Persuasive Message
150(10)
Basic Components of a Persuasive Message
154(2)
Types of Persuasive Appeals
156(3)
Quality of Evidence
159(1)
Challenges to Ethical, Logical Persuasion
160(5)
Thinking Styles
160(2)
Perceptual Mindsets
162(2)
Persuasive Fallacies
164(1)
Content of Oral Presentations
165(2)
Chapter Summary
167(5)
Verbal, Vocal, and Nonverbal Expression
172(34)
Verbal Expression in Writing
174(3)
Vocal Delivery in Oral Messages
177(3)
Nonverbal Expression in Oral Messages
180(4)
Bodily Movement and Facial Expression
180(1)
Bodily Appearance
181(1)
Space
182(1)
Time
182(1)
Touching
183(1)
Clothing and Other Artifacts
183(1)
Nonverbal Communication in Oral Presentations
184(6)
Preparing for Your Presentation
186(1)
Reducing Presentation Anxiety
187(1)
Handling Question-and-Answer Sessions
188(2)
Employment Interviews
190(6)
Preparing for Employment Interviews
191(3)
Performing the Employment Interview
194(2)
Effective Listening
196(6)
Listening Styles
196(1)
Listening Types
197(2)
Verbal Strategies for Effective Listening
199(2)
Nonverbal Strategies for Effective Listening
201(1)
Chapter Summary
202(4)
Visual Impression
206(25)
Visual Impression in Written Messages
207(11)
Overall Appearance
208(1)
Format
208(5)
Use of Space
213(1)
Font Choice
214(1)
Use of Headings
214(2)
Use of Lists
216(2)
Visual Impression in Oral Presentations
218(4)
Organizing PowerPoint Presentations
218(1)
Designing PowerPoint Presentations
219(2)
Using PowerPoint Slides
221(1)
Use of Graphics
222(5)
Graphs
222(1)
Tables
223(1)
Diagrams and Drawings
224(2)
Integrating Graphics into Text
226(1)
Chapter Summary
227(4)
References 231(8)
Glossary 239(4)
Index 243


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