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Strategic Communication in Business and the Professions

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This is the 7th edition with a publication date of 2/15/2010.
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Strategic Communicationdiscusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety.  For the successful communicator this book provides the both framework and the necessary tools.    This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communicationprepares readers for the business world of today.

Table of Contents


An Introduction to Communication in Organizations


Chapter1: Communication in Organizations


The Interactive Communication Process

Reasons for Communication Failure

Understanding Organizational Communication


Chapter 2: The Model of Strategic Communication

A Model for Communication in the Information Age

Situational Knowledge: The Context of Organizational Communication

Goal Setting for Organizational Communication

Communication Competence

Anxiety Management


Chapter 3: Diversity in Business and the Professions


The Issues of Diversity

Communication Between Diverse People

Situational Knowledge: Understanding Your Perspectives

Communication Competence: Personality Traits

Anxiety Management: Resolving Cultural Conflict

Legal Guidelines and Diversity



Basic Communication Skills


Chapter 4: Listening Skills


Listening in Your Career

Hearing Versus Listening

The Role of Perception

Goal Setting for Interactive Listening

Situational Knowledge: Preparing for Interactive Listening

Communication Competence: Interactive Listening

Anxiety Management

Evaluating Your Listening



Chapter 5: Verbal and Nonverbal Skills


Goal Setting for Effective Messages

Situational Knowledge: Personal and Environmental Factors

Communication Competence: Verbal and Nonverbal Skills

Anxiety Management

Message Strategies


Chapter 6: Leadership and Management Skills


What Does a Leader Do?

Management Theory

Leadership Theories

Leadership Versus Management

Goal Setting: Managing the Present and the Future

Situational Knowledge: The Foundation of Strategic Leadership

Communication Competence: Demonstrating Leadership Skills



Interpersonal Communication Strategies


Chapter 7: Work Relationships


Manager-Employee Relationships

Coworker Relationships

Mentoring Relationships

Romantic Relationships in the Workplace

Sexual Harassment

Employee-Customer Relationships


Chapter 8: Interviewing Skills

Overview: Principles of Interviewing

The Interview

Goal Setting: Dyadic Communication

Situational Knowledge: Structuring the Interview

Communication Competence: Asking Effective Questions

Responding and Providing Feedback

Overview: Interviews in Business Settings

Interview Contexts: Employment Interviews

Appraisal Interviews

Disciplinary Interviews




Group Communication Strategies


Chapter 9: Fundamentals of Group Communication


What Is a Group?

Factors Influencing Group Communication

Factors Affecting Group Participation

Teleconferences and Videoconferences

Special Groups


Chapter10: Meetings: Forums for Problem Solving 305


Situational Knowledge: Preparing for the Meeting

Situational Knowledge: Developing Critical Thinking Skills

Communication Competence: Problem Solving

Anxiety Management

Evaluating Group Effectiveness


Chapter 11: Negotiation and Conflict Management


Argumentativeness and Verbal Aggressiveness


Conflict Management

A Strategic Approach to Conflict



Public Presentation Strategies


Chapter 12: Developing and Delivering Effective Presentations


Anxiety Management

Goal Setting: Identifying the Topic and the Purpose

Identifying the General and Specific Purposes of the Presentation

Situational Knowledge: Analyzing the Audience

Identifying and Researching Main Ideas

Providing Support for Ideas

Developing an Introduction and a Conclusion

The Outline: Basic Considerations

Communication Competence: Presenting the Message

Fielding Audience Questions


Chapter 13: Informative Presentations


The Range of Informative Presentations

Accumulation of information

Functions of Informative Presentations

Organizing the Presentation

Typical Formats

Guidelines for a Successful Presentation

Situational Knowledge: Technology

Communication Competence: Camera Skills and Special Occasions

Anxiety Management: Practice and Knowledge


Chapter 14: Persuasive and Special Presentations


Functions of Persuasive Presentations

Persuasive Formats

Basic Resources for Persuasion

The Persuasion Process

Special Occasion Presentations

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