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Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 12/e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition.
This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach.
The 12th edition will once again include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
Table of Contents
|Overview of Strategic Management|
|Corporate Social Responsibility and Business Ethics|
|The External Environment|
|The Global Environment|
|Long-Term Objectives and Strategies|
|Strategy Implementation, Control, and Innovation|
|Leadership and Culture|
|Innovation and Entrepreneurship|
|Guide to Strategic Management Case Analysis|
|Table of Contents provided by Publisher. All Rights Reserved.|