9780078137167

Strategic Management

by ;
  • ISBN13:

    9780078137167

  • ISBN10:

    0078137160

  • Edition: 12th
  • Format: Hardcover
  • Copyright: 1/12/2010
  • Publisher: McGraw-Hill/Irwin
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Summary

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 12/e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition.

This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach.

The 12th edition will once again include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

Table of Contents

Overview of Strategic Management
Strategic Management
Strategy Formulation
Company Mission
Corporate Social Responsibility and Business Ethics
The External Environment
The Global Environment
Internal Analysis
Long-Term Objectives and Strategies
Business Strategy
Multibusiness Strategy
Strategy Implementation, Control, and Innovation
Implementation
Organizational Structure
Leadership and Culture
Strategic Control
Innovation and Entrepreneurship
Cases
Guide to Strategic Management Case Analysis
Table of Contents provided by Publisher. All Rights Reserved.

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Customer Reviews

A very useful book March 17, 2011
by
I needed this textbook for a college class and it arrived in time and in a good condition. This textbook emphasizes contemporary conceptual tools and skills that are required in the field of strategic management. It also comes with many Business Week and strategic management cases from the trenches. The case studies are real and can easily be related to. I strongly recommend this book.
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Strategic Management: 5 out of 5 stars based on 1 user reviews.

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