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Strategic Management,9780136120988
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Strategic Management

by
Edition:
13th
ISBN13:

9780136120988

ISBN10:
0136120989
Media:
Hardcover
Pub. Date:
1/26/2010
Publisher(s):
Prentice Hall
List Price: $223.19

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Customer Reviews

very good  March 12, 2011
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I am very pleased with the text book. It is in very good condition.
the condition of the book is very good, even though it is an used one. The delivery is fast before the estimated delivery date. This text book is great, it's easy to understand. Anyone can grasp the material quickly, since it's written in everyday language. Helpful links are posted on the border of the page with additional sources to the information written.4 stars :)






Strategic Management: 4 out of 5 stars based on 1 user reviews.

Summary

Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity. The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management and Operations Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics/Social Responsibility/Environmental Sustainability; Global/International Issues For management professionals, small business owners, and others involved in business.

Table of Contents

PART 1: Overview of Strategic Management
Chapter 1: The Nature of Strategic Management
PART 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action
Chapter 6: Strategy Analysis and Choice
PART 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
PART 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
PART 5: Key Strategic Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues
PART 6: Strategic Management Case Analysis



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