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Table of Contents
Chapter 1 Strategic Management
PART TWO: Strategy Formulation
Chapter 2 Company Mission
Chapter 3 Corporate Social Responsibility and Business Ethics
Chapter 4 The External Environment
Chapter 5 The Global Environment
Chapter 6 Internal Analysis
Chapter 7 Long-Term Objectives and Strategies
Chapter 8 Business Strategy
Chapter 9 Multibusiness Strategy
PART THREE: Strategy Implementation, Control, and Innovation
Chapter 10 Implementation
Chapter 11 Organizational Structure
Chapter 12 Leadership and Culture
Chapter 13 Strategic Control
Chapter 14 Innovation and Entrepreneurship
PART FOUR: Cases