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This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.
| Service Companies | |
| Airlines | |
| Southwest Airlines Co. 2002 | |
| US Airways Group, Inc. 2002 | |
| Internet Companies | |
| E-Trade Group, Inc. 2002 | |
| EBay 2002 | |
| Amazon.com, Inc. 2002 | |
| Retailers | |
| Limited Brands. 2002 | |
| Wal-Mart Stores, Inc. 2002 | |
| Target Corporation 2002 | |
| Best Buy Company, Inc. 2002 | |
| Hotel and Gaming | |
| Mandalay Resort Group 2002 | |
| Harrah's Entertainment, Inc. 2002 | |
| Banks | |
| Wachovia Corporation 2002 | |
| First State Bank of Roans Prairie 2002 | |
| Zoos and Clubs | |
| The Audubon Nature Institute 2002 | |
| Riverbanks Zoological Park and Botanical Garden 2002 | |
| Travel | |
| Carnival Corporation 2002 | |
| Royal Caribbean Cruises, Ltd. 2002 | |
| Churches | |
| Central United Methodist Church 2002 | |
| Elkins Lake Baptist Church 2002 | |
| Retailers | |
| Winn-Dixie Stores, Inc. 2002 | |
| Strictly Roots Natural Hair Care Salon 2002 | |
| Manufacturing Companies | |
| Transportation | |
| The Classic Car Club of America 2002 | |
| Harley-Davidson, Inc. 2002 | |
| Winnebago Industries, Inc. 2002 | |
| Cosmetics | |
| Avon Products, Inc. 2002 | |
| Revlon, Inc. 2002 | |
| Food | |
| Pilgrim's Pride Corporation 2002 | |
| H.J. Heinz Company 2002 | |
| Hershey Foods Corporation 2002 | |
| Aerospace | |
| Boeing 2002 | |
| Lockheed Martin Corporation 2002 | |
| Computers | |
| Dell Computer Corporation 2002 | |
| Hewlett-Packard Company 2002 | |
| Medical | |
| Stryker Corporation 2002 | |
| Biomet, Inc. 2002 | |
| Magazines | |
| Playboy Enterprises, Inc. 2002 | |
| The Readers Digest Association, Inc. 2002 | |
| Footwear | |
| Nike, Inc. 2002 | |
| Reebok International, Ltd. 2002 | |
| Tobacco and Beer | |
| UST, Inc. 2002 | |
| Coors 2002 | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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