9780136078289

Strategic Management in Action

by
  • ISBN13:

    9780136078289

  • ISBN10:

    0136078281

  • Edition: 5th
  • Format: Paperback
  • Copyright: 7/2/2009
  • Publisher: Prentice Hall
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Summary

The strategic management text that effectively integrates strategy theory and strategy practice. Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits For business professionals involved in strategic planning.

Table of Contents

Chapter 1    Introducing the Concepts
Chapter 2    The Context of Managing Strategically
Chapter 3    Doing an External Analysis
Chapter 4    Doing an Internal Analysis
Chapter 5    Functional Strategies
Chapter 6    Competitive Strategies
Chapter 7    Corporate Strategies
Chapter 8    Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits

Appendix 1 How To Do a Comprehensive Case Analysis
Appendix 2 Sample Case Analysis
Appendix 3 Comprehensive Strategy Cases

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Excellent August 13, 2011
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The textbook I received was exactly as I had ordered it. The best part about this business transaction was the delivery. I received my textbook two business days later, which was great!
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Strategic Management in Action: 4 out of 5 stars based on 1 user reviews.

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