Strategic Management in Action,9780136078289

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Strategic Management in Action

by Coulter, Mary

Edition:

5th

ISBN13:

9780136078289

ISBN10:

0136078281

Format:

Paperback

Pub. Date:

7/2/2009

Publisher(s):

Prentice Hall

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Excellent August 13, 2011
by Kelly Summers

The textbook I received was exactly as I had ordered it. The best part about this business transaction was the delivery. I received my textbook two business days later, which was great!

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Summary

The strategic management text that effectively integrates strategy theory and strategy practice. Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits For business professionals involved in strategic planning.

Chapter 1   Introducing the Concepts
Chapter 2   The Context of Managing Strategically
Chapter 3   Doing an External Analysis
Chapter 4   Doing an Internal Analysis
Chapter 5   Functional Strategies
Chapter 6   Competitive Strategies
Chapter 7   Corporate Strategies
Chapter 8   Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits

Appendix 1 How To Do a Comprehensive Case Analysis
Appendix 2 Sample Case Analysis
Appendix 3 Comprehensive Strategy Cases

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