9780132620673

Strategic Management in Action

by
  • ISBN13:

    9780132620673

  • ISBN10:

    0132620677

  • Edition: 6th
  • Format: Paperback
  • Copyright: 7/26/2012
  • Publisher: Pearson

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.

Table of Contents

Chapter 1: Introducing the Concepts 

Chapter 2: The Context of Managing Strategically 

Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis 

Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis 

Chapter 5: Functional and Competitive Strategies 

Chapter 6: Corporate Strategies 

Chapter 7: International Strategies

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