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9780130400062

Strategic Management in Action

by
  • ISBN13:

    9780130400062

  • ISBN10:

    0130400068

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2002-01-01
  • Publisher: PRENTICE HALL
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List Price: $100.00

Summary

(Pearson Education) A guide integrating the most current strategic management theories and practices, with an array of interactive features. Includes comprehensive cases at the end of each chapter, of companies such as Levi-Strauss and Starbucks, a companion Web site giving students access to online study guides, Internet resources, and more. Softcover. DLC: Strategic planning.

Table of Contents

Preface xvii
Introducing the Concepts
2(30)
The Context of Managing Strategically
32(42)
Assessing Opportunities and Threats: Doing an External Analysis
74(46)
Assessing Strengths and Weaknesses: Doing an Internal Analysis
120(38)
Functional Strategies
158(50)
Competitive Strategies
208(40)
Corporate Strategies
248(52)
Strategic Management in Other Organization Types
300(36)
Appendix Comprehensive Cases for Analysis 336(51)
Index 387

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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