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Strategic Management in Action,9780130400062
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Strategic Management in Action

by
ISBN13:

9780130400062

ISBN10:
0130400068
Format:
Paperback
Pub. Date:
1/1/2002
Publisher(s):
PRENTICE HALL
List Price: $100.00
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Summary

(Pearson Education) A guide integrating the most current strategic management theories and practices, with an array of interactive features. Includes comprehensive cases at the end of each chapter, of companies such as Levi-Strauss and Starbucks, a companion Web site giving students access to online study guides, Internet resources, and more. Softcover. DLC: Strategic planning.

Table of Contents

Preface xvii
Introducing the Concepts
2(30)
The Context of Managing Strategically
32(42)
Assessing Opportunities and Threats: Doing an External Analysis
74(46)
Assessing Strengths and Weaknesses: Doing an Internal Analysis
120(38)
Functional Strategies
158(50)
Competitive Strategies
208(40)
Corporate Strategies
248(52)
Strategic Management in Other Organization Types
300(36)
Appendix Comprehensive Cases for Analysis 336(51)
Index 387


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