9780130400062

Strategic Management in Action

by
  • ISBN13:

    9780130400062

  • ISBN10:

    0130400068

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 1/1/2002
  • Publisher: PRENTICE HALL
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Summary

(Pearson Education) A guide integrating the most current strategic management theories and practices, with an array of interactive features. Includes comprehensive cases at the end of each chapter, of companies such as Levi-Strauss and Starbucks, a companion Web site giving students access to online study guides, Internet resources, and more. Softcover. DLC: Strategic planning.

Table of Contents

Preface xvii
Introducing the Concepts
2(30)
The Context of Managing Strategically
32(42)
Assessing Opportunities and Threats: Doing an External Analysis
74(46)
Assessing Strengths and Weaknesses: Doing an Internal Analysis
120(38)
Functional Strategies
158(50)
Competitive Strategies
208(40)
Corporate Strategies
248(52)
Strategic Management in Other Organization Types
300(36)
Appendix Comprehensive Cases for Analysis 336(51)
Index 387

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