Strategic Management in Action,9780136067733

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Strategic Management in Action

by Mary Coulter

ISBN13:

9780136067733

ISBN10:

0136067735

Format:

Paperback

Pub. Date:

10/1/1997

Publisher(s):

Prentice Hall

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Summary

Appropriate for upper level undergraduate business administration courses. This practical, real-world text presents strategy as it is actually applied within organizations through the use of an effective integration of theory and action.

Chapter 1 Introducing the Concepts

(30)

Chapter 2 The Context of Managing Strategically

(42)

Chapter 3 Assessing Opportunities and Threats: Doing an External Analysis

(44)

Chapter 4 Assessing Strengths and Weaknesses: Doing an Internal Analysis

118

(34)

Chapter 5 Functional Strategies

152

(48)

Chapter 6 Competitive Strategies

200

(40)

Chapter 7 Corporate Strategies

240

(60)

Chapter 8 Strategic Management in Other Organization Types

300

(36)

Chapter 9 At the Crossroads: Bringing it All Together

336

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Strategic Management in Action

9780136067733

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Summary

Table of Contents