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Strategic Management and Business Policy
by Wheelen, Tom; Hunger, J. DavidEdition:
9th
ISBN13:
9780131421790
ISBN10:
0131421794
Format:
Hardcover
Pub. Date:
1/1/2004
Publisher(s):
Pearson College Div
List Price: $142.20
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Summary
This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field--from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. KEY TOPICS" 43 timely and well-researched corporate cases examine real companies at all stages of development. For directors of strategic planning, competitive intelligence analysts, and strategic planners.
Table of Contents
| Preface | xxv | ||||
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1 | (50) | |||
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1 | (24) | |||
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2 | (3) | |||
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3 | (1) | |||
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4 | (1) | |||
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5 | (2) | |||
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5 | (1) | |||
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5 | (1) | |||
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6 | (1) | |||
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7 | (1) | |||
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8 | (1) | |||
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9 | (7) | |||
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9 | (1) | |||
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10 | (5) | |||
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15 | (1) | |||
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16 | (1) | |||
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16 | (1) | |||
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16 | (2) | |||
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17 | (1) | |||
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18 | (4) | |||
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18 | (1) | |||
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18 | (1) | |||
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19 | (3) | |||
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22 | (3) | |||
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25 | (26) | |||
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26 | (9) | |||
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27 | (2) | |||
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29 | (1) | |||
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30 | (2) | |||
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32 | (1) | |||
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33 | (1) | |||
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34 | (1) | |||
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35 | (2) | |||
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35 | (2) | |||
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37 | (3) | |||
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37 | (2) | |||
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39 | (1) | |||
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40 | (4) | |||
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40 | (1) | |||
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41 | (1) | |||
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42 | (2) | |||
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44 | (7) | |||
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45 | (5) | |||
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50 | (1) | |||
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51 | (57) | |||
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51 | (29) | |||
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52 | (8) | |||
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52 | (6) | |||
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58 | (1) | |||
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59 | (1) | |||
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60 | (10) | |||
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60 | (4) | |||
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64 | (1) | |||
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64 | (1) | |||
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65 | (1) | |||
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66 | (1) | |||
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66 | (1) | |||
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67 | (2) | |||
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69 | (1) | |||
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70 | (1) | |||
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71 | (2) | |||
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71 | (1) | |||
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72 | (1) | |||
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73 | (1) | |||
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74 | (6) | |||
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76 | (4) | |||
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80 | (28) | |||
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81 | (3) | |||
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82 | (1) | |||
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82 | (2) | |||
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84 | (3) | |||
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84 | (1) | |||
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85 | (2) | |||
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87 | (13) | |||
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87 | (1) | |||
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88 | (1) | |||
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89 | (1) | |||
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90 | (1) | |||
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91 | (1) | |||
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92 | (3) | |||
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95 | (2) | |||
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97 | (2) | |||
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99 | (1) | |||
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99 | (1) | |||
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100 | (1) | |||
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101 | (1) | |||
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102 | (6) | |||
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106 | (2) | |||
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108 | (83) | |||
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108 | (28) | |||
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109 | (5) | |||
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110 | (2) | |||
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112 | (1) | |||
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113 | (1) | |||
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114 | (1) | |||
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114 | (1) | |||
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115 | (16) | |||
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117 | (9) | |||
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126 | (4) | |||
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130 | (1) | |||
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131 | (5) | |||
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136 | (28) | |||
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137 | (1) | |||
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138 | (13) | |||
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138 | (3) | |||
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141 | (2) | |||
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143 | (1) | |||
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144 | (2) | |||
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146 | (1) | |||
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146 | (2) | |||
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148 | (3) | |||
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151 | (5) | |||
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151 | (2) | |||
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153 | (1) | |||
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154 | (1) | |||
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155 | (1) | |||
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156 | (3) | |||
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156 | (1) | |||
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157 | (2) | |||
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159 | (1) | |||
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159 | (5) | |||
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160 | (4) | |||
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164 | (27) | |||
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165 | (12) | |||
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165 | (1) | |||
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166 | (2) | |||
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168 | (1) | |||
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169 | (1) | |||
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170 | (1) | |||
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171 | (1) | |||
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172 | (1) | |||
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173 | (1) | |||
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174 | (1) | |||
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175 | (1) | |||
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175 | (1) | |||
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176 | (1) | |||
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177 | (1) | |||
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177 | (7) | |||
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178 | (5) | |||
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183 | (1) | |||
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184 | (1) | |||
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185 | (6) | |||
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190 | (1) | |||
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191 | (86) | |||
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191 | (26) | |||
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192 | (1) | |||
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193 | (1) | |||
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194 | (3) | |||
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194 | (2) | |||
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196 | (1) | |||
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197 | (12) | |||
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197 | (1) | |||
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198 | (3) | |||
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201 | (1) | |||
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202 | (2) | |||
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204 | (3) | |||
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207 | (1) | |||
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208 | (1) | |||
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209 | (1) | |||
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209 | (3) | |||
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210 | (1) | |||
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210 | (1) | |||
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211 | (1) | |||
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212 | (5) | |||
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217 | (24) | |||
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218 | (7) | |||
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219 | (2) | |||
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221 | (1) | |||
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222 | (2) | |||
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224 | (1) | |||
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225 | (10) | |||
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225 | (4) | |||
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229 | (2) | |||
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231 | (1) | |||
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232 | (1) | |||
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232 | (2) | |||
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234 | (1) | |||
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235 | (6) | |||
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235 | (1) | |||
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236 | (1) | |||
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236 | (1) | |||
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237 | (4) | |||
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241 | (36) | |||
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243 | (1) | |||
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243 | (13) | |||
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243 | (1) | |||
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243 | (2) | |||
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245 | (1) | |||
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246 | (2) | |||
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248 | (4) | |||
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252 | (2) | |||
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254 | (1) | |||
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255 | (1) | |||
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256 | (1) | |||
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256 | (1) | |||
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257 | (1) | |||
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257 | (2) | |||
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258 | (1) | |||
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258 | (1) | |||
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259 | (1) | |||
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260 | (2) | |||
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262 | (1) | |||
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262 | (15) | |||
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265 | (9) | |||
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274 | (3) | |||
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277 | (64) | |||
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277 | (24) | |||
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278 | (2) | |||
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280 | (4) | |||
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280 | (3) | |||
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283 | (1) | |||
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283 | (1) | |||
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284 | (6) | |||
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285 | (1) | |||
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285 | (1) | |||
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286 | (2) | |||
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288 | (1) | |||
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289 | (1) | |||
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290 | (4) | |||
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290 | (1) | |||
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291 | (3) | |||
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294 | (2) | |||
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295 | (1) | |||
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296 | (5) | |||
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301 | (23) | |||
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301 | (3) | |||
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302 | (1) | |||
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303 | (1) | |||
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303 | (1) | |||
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304 | (4) | |||
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304 | (1) | |||
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305 | (1) | |||
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305 | (3) | |||
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308 | (1) | |||
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309 | (4) | |||
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309 | (2) | |||
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311 | (1) | |||
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312 | (1) | |||
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313 | (3) | |||
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313 | (2) | |||
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315 | (1) | |||
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316 | (2) | |||
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318 | (6) | |||
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324 | (17) | |||
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325 | (1) | |||
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326 | (1) | |||
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326 | (3) | |||
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327 | (1) | |||
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327 | (2) | |||
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329 | (1) | |||
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329 | (3) | |||
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330 | (1) | |||
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331 | (1) | |||
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332 | (1) | |||
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332 | (3) | |||
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332 | (1) | |||
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333 | (1) | |||
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333 | (2) | |||
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335 | (6) | |||
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335 | (1) | |||
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335 | (1) | |||
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336 | (1) | |||
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336 | (5) | |||
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341 | ||||
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341 | ||||
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342 | (1) | |||
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342 | (1) | |||
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342 | (6) | |||
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343 | (3) | |||
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346 | (1) | |||
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346 | (1) | |||
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347 | (1) | |||
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348 | (1) | |||
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348 | (3) | |||
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351 | ||||
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351 | (1) | |||
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352 | (1) | |||
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352 | (1) | |||
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352 | (3) | |||
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355 | (2) | |||
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357 | (4) | |||
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361 | ||||
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