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Strategic Management Communication : For Leaderby Walker, Robyn
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Table of Contents
|What is a Strategic Communication?|
|The Strategic Communication Process|
|Foundations of Communication|
|Step 1: Identify the Purposes of Communication|
|Step 2: Audience Analysis|
|Steps 3 and 4: Consider the Context and Select a Channel and Medium|
|Communication Tactics for Differing Channels and Contexts|
|Communicating in Writing|
|Communicating in Oral Presentations and Managing Meetings|
|Communicating with Employees|
|Communicating in and Leading Teams|
|Communicating with External Audiences|
|Internal Organizational Communication|
|Common Writing Errors: Punctuation, Sentence Structure, and Usage|
|Table of Contents provided by Publisher. All Rights Reserved.|