9780538451345

Strategic Management Communication for Leaders

by
  • ISBN13:

    9780538451345

  • ISBN10:

    0538451343

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 3/1/2010
  • Publisher: South-Western College Pub
  • View Upgraded Edition
  • Purchase Benefits
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • eCampus.com Device Compatibility Matrix

    Click the device icon to install or view instructions

    Apple iOS | iPad, iPhone, iPod
    Android Devices | Android Tables & Phones OS 2.2 or higher | *Kindle Fire
    Windows 8 / 7 / Vista / XP
    Mac OS X | **iMac / Macbook
    Enjoy offline reading with these devices
    Apple Devices
    Android Devices
    Windows Devices
    Mac Devices
    iPad, iPhone, iPod
    Our reader is compatible
     
     
     
    Android 2.2 +
     
    Our reader is compatible
     
     
    Kindle Fire
     
    Our reader is compatible
     
     
    Windows
    8 / 7 / Vista / XP
     
     
    Our reader is compatible
     
    Mac
     
     
     
    Our reader is compatible

Supplemental Materials

What is included with this book?

  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

With STRATEGIC MANAGEMENT COMMUNICATION, Robyn Walker, University of Southern California, Marshall School of Business, strives to achieve a condensed version of the typical business communication book with higher-quality information. The author didn't pull from conventional business communication books, but instead built a new book from the ground up. It covers the same topical areas and the approach is integrated with all of the business communication areas, streamlined, and information presented in a coherent way. The approach and coverage is developed from rubric and then the chapters grew out of that rubric based on rhetorical theory. Walker has also taught interpersonal, presentation and small group courses and has incorporated these topics into her rhetorical approach.

Table of Contents

What is a Strategic Communication?
The Strategic Communication Process
Foundations of Communication
Step 1: Identify the Purposes of Communication
Step 2: Audience Analysis
Steps 3 and 4: Consider the Context and Select a Channel and Medium
Communication Tactics for Differing Channels and Contexts
Communicating in Writing
Communicating in Oral Presentations and Managing Meetings
Communicating with Employees
Communicating in and Leading Teams
Communicating with External Audiences
Internal Organizational Communication
Writing Templates
Common Writing Errors: Punctuation, Sentence Structure, and Usage
References
Index
Glossary
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review