CART

(0) items

Strategic Management Communication : For Leader,9780538451345

Strategic Management Communication : For Leader

by
Edition:
2nd
ISBN13:

9780538451345

ISBN10:
0538451343
Format:
Paperback
Pub. Date:
3/1/2010
Publisher(s):
Cengage Learning
Includes 2-weeks free access to
step-by-step solutions for this book.
Step-by-Step solutions are actual worked out problems to the questions at the end of each chapter that help you understand your homework and study for your exams. Chegg and eCampus are providing you two weeks absolutely free. 81% of students said using Step-by-Step solutions prepared them for their exams.
List Price: $162.33

Rent Textbook

(Recommended)
 
Term
Due
Price
$17.05

Hurry!

Only one copy
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9780538451345
$25.88

eTextbook

Downloadable Offline Access
  • Apple Devices
  • Android Devices
  • Windows Devices
  • Mac Devices

 
Duration
Price
$32.49

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $15.88
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 2nd edition with a publication date of 3/1/2010.
What is included with this book?
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Strategic Business Communication : An Integrated, Ethical Approach
    Strategic Business Communication : An Integrated, Ethical Approach
  • Strategic Management Communication for Leaders
    Strategic Management Communication for Leaders
  • Strategic Management Communication for Leaders, 2nd Edition
    Strategic Management Communication for Leaders, 2nd Edition
  • WebTutor on WebCT Instant Access Code for Walker's Strategic Management Communication for Leaders
    WebTutor on WebCT Instant Access Code for Walker's Strategic Management Communication for Leaders




Summary

With STRATEGIC MANAGEMENT COMMUNICATION, Robyn Walker, University of Southern California, Marshall School of Business, strives to achieve a condensed version of the typical business communication book with higher-quality information. The author didn't pull from conventional business communication books, but instead built a new book from the ground up. It covers the same topical areas and the approach is integrated with all of the business communication areas, streamlined, and information presented in a coherent way. The approach and coverage is developed from rubric and then the chapters grew out of that rubric based on rhetorical theory. Walker has also taught interpersonal, presentation and small group courses and has incorporated these topics into her rhetorical approach.

Table of Contents

What is a Strategic Communication?
The Strategic Communication Process
Foundations of Communication
Step 1: Identify the Purposes of Communication
Step 2: Audience Analysis
Steps 3 and 4: Consider the Context and Select a Channel and Medium
Communication Tactics for Differing Channels and Contexts
Communicating in Writing
Communicating in Oral Presentations and Managing Meetings
Communicating with Employees
Communicating in and Leading Teams
Communicating with External Audiences
Internal Organizational Communication
Writing Templates
Common Writing Errors: Punctuation, Sentence Structure, and Usage
References
Index
Glossary
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...