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Strategic Management Communication : For Leader,9780538451345
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Strategic Management Communication : For Leader

by
Edition:
2nd
ISBN13:

9780538451345

ISBN10:
0538451343
Format:
Paperback
Pub. Date:
3/1/2010
Publisher(s):
South-Western College Pub
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What version or edition is this?
This is the 2nd edition with a publication date of 3/1/2010.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

With STRATEGIC MANAGEMENT COMMUNICATION, Robyn Walker, University of Southern California, Marshall School of Business, strives to achieve a condensed version of the typical business communication book with higher-quality information. The author didn't pull from conventional business communication books, but instead built a new book from the ground up. It covers the same topical areas and the approach is integrated with all of the business communication areas, streamlined, and information presented in a coherent way. The approach and coverage is developed from rubric and then the chapters grew out of that rubric based on rhetorical theory. Walker has also taught interpersonal, presentation and small group courses and has incorporated these topics into her rhetorical approach.

Table of Contents

What is a Strategic Communication?
The Strategic Communication Process
Foundations of Communication
Step 1: Identify the Purposes of Communication
Step 2: Audience Analysis
Steps 3 and 4: Consider the Context and Select a Channel and Medium
Communication Tactics for Differing Channels and Contexts
Communicating in Writing
Communicating in Oral Presentations and Managing Meetings
Communicating with Employees
Communicating in and Leading Teams
Communicating with External Audiences
Internal Organizational Communication
Writing Templates
Common Writing Errors: Punctuation, Sentence Structure, and Usage
References
Index
Glossary
Table of Contents provided by Publisher. All Rights Reserved.


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